Eco-conscious outdoor retailer Patagonia has developed what it dubbed “The World’s Most Advanced Baselayer” made with responsibly sourced wool.
Merino Air, as the innovative baselayer will be better known, offers warmth, greater breathability and better fit than other baselayers, and still has wool’s natural odor-fighting abilities.
The wool for Patagonia’s new product was sourced straight from the grasslands of its namesake region using regenerative agricultural practices the company says actually reverse damage done to the environment (the practice involves managing sheep herds so their grazing activity helps build the soil, transport seeds and deepen plant roots).
Wool for each garment is treated using an innovative air-jet process that creates yarn with greater loft and insulation value than that of the conventionally spun kind.
Then, a computerized knitting machine knits the lofted wool plus 100 percent polyester yarns into a “seamless performance fit garment with minimal waste,” according to the company.
“The result is a perfect blend of technical product with best in-class performance and sustainable sourcing,” Jenna Johnson, senior director of technical outdoor, explained. “Merino Air’s high-loft, efficient wool construction and excellent fit will keep you warm outdoors no matter what you’re up to. It’s the most unique baselayer on the planet, made with responsibly sourced merino wool.”
Merino Air top and bottom baselayers are available for men and women in Patagonia stores and online. Prices range from $129 for long-sleeve crew to $149 for a hoodie. The company will also launch a redesigned overall baselayer collection available for retail and wholesale with exclusive fabrics, a new line structure and a new fit this fall.
**This post first appeared on Sourcing Journal Online here.
Watch how it is made