Rehwa’s Contribution Towards a Green Future

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Introducing an Indian NGO contributing to an eco-friendly, sustainable, green, and fair fashion industry

Who is Rehwa?
We are a non-governmental, non-profit organization established in 1978 by Richard and Sally Holkar. Our NGO is based in the town of Maheshwar in Madhya Pradesh India. We are situated at Ahilya Fort overlooking the sacred Narmada River.

What does Rehwa do?
Rehwa Society is one of the major hand weaving manufacturers in Maheshwar. Maheshwar is famous for its hand weaving tradition and serves a the centre of handloom weaving since the 5th century. The resurgence of this special tradition is owed to Maharani Ahilyabai Holkar, who ruled the state of Indore during the late 18th century. Due to the patronage of the Royal House of Holkar, Maheshwari saris were popular across India. Our textiles remain popular across the country and throughout the previous decade, gained further global appeal. Our NGO manufactures various delicate textiles including saris, dupattas, fabric, shawls, and scarves. Our textiles are produced with yarns such as silk, cotton, linen, wool, and tussar. Nowadays, our textiles offer a wide range of yarns, patterns, colors, and all of them are handwoven with love and care by our local weavers.

How is Rehwa eco-friendly, sustainable, green, and fair?
Rehwa textiles are exclusively made from organic yarns. Silk, cotton, linen, wool, and tussar are all from supliers that care about our environment. Furthermore, the dying process at Rehwa is ecofriendly. It is important to us to leave the smallest possible eco-footprint, which is why we online purchase yarns from India. Those yarns are manufactured by our weavers, who are all local people from Maheshwar. By employing local people, we make sure that they are granted a chance of employment and place a regular income in their hands. We support women weavers especially. With the earnings from their weaving, they have the opportunity to improve their livelihood.

Pic 8
Courtesy: Rehwa

Why do we do what we do?
Rehwa started in response to the reviving hand weaving industry. We set out with three major aims. Namely, to sustain the hand weaving tradition, empower local women by providing employment and a regular income, and provide housing, healthcare, and education to the families of our employees. The colony in Maheshwar was one of our projects which was successfully achieved. Many weavers found a home there and each house is equipped with a handloom, so they can work from home if necessary or preferred. One of our greatest achievements is Ahilya School for the weavers children. It ranks among the best school in Maheshwar and about 230 children are educated there everyday.

Courtesy: Rehwa

Towards a green future…
Rehwa is planning to remain as eco-friendly, sustainable, and fair in the future. Providing employment to local people, the opportunity to earn a regular income, the special support of women weavers, and Ahilya School are constantly supported. With all our profits we are working to improve the circumstances further. New techniques, consciousness of us and our customers, and a constantly changing fashion industry will help us to stay green.


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