Sustainable September: The fashion event to inspire better purchasing decisions

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WGSN’s Associate Beauty editor Emma Grace Bailey is using her platform to promote bigger conversations around sustainability and the role fashion plays.


Sustainability is a hot topic right now, especially at the moment, as the fashion pack comes together again for fashion month, four weeks packed with catwalk shows, creativity and newness across the globe. This season, there’s been all this talk about the consumer, and the power of the consumer when it comes to retail. Now, more than ever it’s important that there’s transparency with the retail/fashion process, allowing consumers the right to know exactly what they’re buying and why. And it is with this poignant point in mind – the point that consumers need the knowledge and awareness to help steer the industry towards a more sustainable future – that myself and my partner Abigail Grainger have set up a new initiative called Sustainable September.

Sustainable September is 30 days dedicated to talks, insights and conversations with the industries most ‘on it’ people. The month-long idea is a bid to educate the everyday consumer, providing the knowledge and tools to inform better purchasing decisions for a healthier and happier planet. From our experience within the industry – myself a trend forecaster and Abi a designer – we’re fully aware of the issues that face the industry, but as consumers we’re not remotely wise about how to play our own role in rectifying it. And fairly unsurprisingly everyone we’ve spoken to is as in the dark as us.

Illustration by Amy Joyce


In an attempt to educate both ourselves and a growing audience, we’re inviting people to spend an evening with us and a truly inspirational line-up of speakers from the very heart of the sustainable fashion industry. The event held on September 20 is taking place at Hatch Cafe in Homerton. I hope it will offer you the chance to be inspired, not only by the actions of others but by the very real fact that we all have the ability to make a difference, and it’s not as hard or as life changing as we’re often led to believe.

Following on from our event, held earlier in the month with Carry Somers – founder of Fashion Revolution, and Tamsin LeJeune – founder of the Ethical Fashion Forum, this upcoming event promises to be as inspiring and interesting as the first. Expect appearances from Amanda Johnston from The Sustainable Angle and Diana Auria of Auria Swimwear – a brand using recycled fishing nets to create swimsuits. We’ll be providing our audience with the cold hard facts, such as the one shared by Cindy Rhodes founder of Worn Again, which said that “With 55 million tonnes of cotton and polyester being produced annually- a number expected to rise to 90 million by 2050- we are on the verge of having to decide whether we use our land to grow food or grow cotton.” A clear indicator of consumerism gone mad and a call to make us all stop and think about what we really need. We hope that through the event we’ll brainstorm solutions, increase consumer demand for ethical fashion, and in turn use that demand to encourage the industry to act quicker.

If you’re interested in getting involved with our initiative, would like to attend future events and talks or just want a few handy tips for making your day to day life a little more sustainably friendly follow us on Instagram@isusseditout and join in – letting us know just what you are doing to get wise, buy better and make a difference.

*This story first appeared on WGSN

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