THE DAMAGE SO FAR AND THE SCAP 2020 TARGETS
By: Salsabile Bouhaya
LONDON FASHION WEEK 2016 is approaching with its 5-day showcase of the summer/spring collection. The event kicks off on September 16th and runs until September 20th. This is the big event for fashionistas, international buyers and celebrities, and not to forget the ones who are on the side of the controversies!
This is the time of fashion highlights and showcases, and it is also the time where controversies about the dark side of the fashion industry arise.
For instance, let’s take the example of the previous London Fashion Week opening that took place on February 2016. A group of protesters posed nudely to show their rage against the exploitation of animals and the environmental impact of the chemicals used in fur treatment.
In the recent years, the fashion industry in general has brought with it a massive negative impact on the environment that many people may not be aware of. The term Fast Fashion was recently born to describe the trend of low-cost highly fashionable garments that are sold by giant brands which led to accelerated damage to the environment.
Here we present an infographic that was originally created by Greenmatch.co.uk, which highlights the major negative impact of the fashion industry on the environment. Next, it describes the SCAP initiative that brought together giant brands, governments, and communities to change how the fashion industry operates and make it more sustainable.
The Sustainable Clothing Action Plan (SCAP) was found in the UK on 2007.Led by Wrap (Waste & Resources Action Programme), over 300 organisations and leading brands including Nike, Adidas, and Marks & Spencer signed for the SCAP plan.
The SCAP 2020 has specific targets that aim to reduce the emission of CO2 and water pollution that result from the production of garments , and to limit the level of waste to landfills.The plan also aims to increase public awareness about the importance of adopting a greener style of fashion and shopping, and considering the dangers of Fast Fashion.
*This article first appeared on Greenmatch.co.uk here.