Bonaveri translates as ‘mannequin’ in Italian and aims to capture the chic, quality fashion that the Italian Bonaveri’s ( @BonaveriItaly ) brand encompasses with their new mannequin product. Since 1950, the company have established innovative ways to recreate these bust forms so integral to the fashion industry. With a globally received product, Bonaveri look to penetrate new sustainable markets with their BNATURAL mannequin. As it stands, the company already produce 18/20,000 figures each year.
However, the company have completely taken their efforts away from the mass commercialisation of unsustainable mannequins and are now focusing on their bio-based development. With the slogan: “Fashions will come and go but nature will always remain the same”, the eco-friendly mannequins hope to change the way that the fashion industry embraces sustainable fashion. The team at Bonaveri explain that quality has always been at the crux of their work, but “there can be no quality without responsibility.”
The Italian company have started a new journey in this industry to reduce CO2 emissions for the production of their mannequins. The BNATURAL figurines showcase designer Schläppi’s creation after Bonaveri acquired the business in 2000. This sustainable vision combined with the iconic Schläppi design meant that they were able to create the first eco-friendly mannequin in the world which is made from renewable materials. After four years of research and development, they have created a bio-based polymer product which consists of 72% natural materials and completed with 100% naturally sourced paint. The substance has a three star OK BIOBASED rating from Vinçotte, a Belgian company that guarantees its quality. Bonaveri uses plant based, phosphorous free surfactants and solvents made from orange peel.
The firm launched their new BNATURAL Schläppi mannequins at The Green Carpet Challenge 2016 last month during London Fashion Week. The event was hosted by Keira Knightley with co-hosts, Colin Firth, Amanda Berry, Natalie Massanet and William Banks-Blaney. The esteemed guests paid tribute to the work being done by Bonaveri and Eco-Age as they demonstrate their serious efforts to achieve a step closer to a fully sustainable industry. For this reason, the show provided the perfect platform to demonstrate their ethos to a fashionable audience that might be able to help them make an impact.
Being the fourth consecutive annual Green Carpet Challenge, the fashion industry leaders came out in force to show support for the sustainable fashion campaign. Bonaveri sponsored the event which tied in nicely with the theme of this year’s Green Carpet Challenge which is to improve the renewable efforts and increase awareness in the second most polluting industry.
CEO Andrea Bonaveri said, “We have set ourselves the goal of designing and manufacturing the first mannequin made out of a natural source, renewable and biodegradable.” On the website the company claim that: “Our mannequins wear clothes, dwelling in store windows to show the world the beauty of fashion. And when, at the end of their journey, they are ready to be replaced by new figures, they biodegrade, to refuel another cycle.”
“It has been a difficult path full of surprises; but thanks to commitment and expertise we are able to offer our customers a product which is environmentally conscious and aesthetically impeccable”, Bonaveri also said.
The word’s first eco-friendly manufacturer has also been supported by other influential people in the industry such as ‘Who is on Next?’ and ‘Vogue Talents 2016’. Bio-Based World News will keep our readers updated on their progress.
Bonaveri hopes to continue this success as their global network spreads around the world, and just like their mantra suggests, they aspire to support fashions as they come and go whilst having a positive impact on the planet.
*This story first appeared on Bio Based World News