With GOTS certification, Texaura – an Indian organic textile brand – is the first brand targeting the global consumers in 200 countries with B2C model with the help of its e-commerce portal.
The company offers luxurious and sustainable cotton bedding range. Texaura is derived from two words- ‘Tex’ from textiles and ‘Aura’, the richness, comfort, durability and feel of the fabric which plays a crucial role in the making of a linen or bedsheet.
Organic textile has an estimated market size of US $ 15.76 billion in 2015 and is steadfastly growing at 16 per cent per annum. It may be mentioned here that the market is poised for growth predominantly in regions like USA, Europe and Oceania.
Manuj Terapanthi, Promoter of the company states, “Consumers are increasingly choosing organics products in pursuit of a healthy lifestyle and are willing to pay more for products with quality assurance standards supporting the environment and social welfare. Texaura is here to give a face to organic textiles from India.”
*This story first appeared on Apparel Resources