Reebok has announced it wants to produce plant-based footwear made from organic cotton and corn.
The US-based company, which is a subsidiary of adidas, has launched the Cotton + Corn initiative as part of its effort to make footwear from “things that grow” instead of materials that aren’t biodegradable.
“Unfortunately, the fact is most shoes just end up in landfills, which is something we are trying to change,” said Reebok president Matt O’Toole.
“As a brand, we will be focusing on sustainability with the Cotton + Corn programme as well as other initiatives we have in the works.”
The sportswear brand has teamed up with DuPont Tate & Lyle Bio Products, which produces a biodegradable rubber known as Susterra propanediol that is derived from industrial-grown corn.
The soles of the shoes will be made using this rubber while the rest will be composed of organic cotton.
“This is really just the first step for us,” said Bill McInnis, of Reebok Future. “With Cotton + Corn we’re focused on all three phases of the product lifecycle.
“First, with product development we’re using materials that grow and can be replenished, rather than the petroleum-based materials commonly used today.
“Second, when the product hits the market we know our consumers don’t want to sacrifice on how sneakers look and perform.
“Finally, we care about what happens to the shoes when people are done with them. So we’ve focused on plant-based materials such as corn and cotton at the beginning, and compostability in the end.”
The company wants to bring its plant-based trainers to market later this year.
*This story first appeared on BT