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Meet Ayako Yoshida: Finalist Redress Design Award 2017

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GreenStitched sits down with the finalists of Redress Design Award 2017 (earlier EcoChic Design Award). Redress Design Award is a sustainable fashion design competition organised by Redress, inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste.

The interviews with these young designers will be posted every Thursday on GreenStitched.

Today we meet Ayako, finalist of the Redress Design Award 2017.

MeetTheFinalists-Ayako Yoshida

What brought you into the world of fashion? That ‘aha’ moment which opened doors to sustainable fashion?
Ayako:
I started to become interested in sustainable fashion when I visited Shima Seiki which is Japanese knitting hardware and software maker in Japan.
WHOLEGARMENT® developed by Shima Seiki produces knitwear three dimensionally
in one entire piece without seams and cut loss. Also, simple knitwear can be made in less
than 1 hour by the machine, so the technology can reduce material, time, and costs
for a garment. I was very surprised when I saw the production process in the company.
Before visiting Shima Seiki I didn’t realize that making clothing could be so wasteful,
but after I realized that with good concept or good technology, we can create garments that are zero waste.

What was your inspiration for the Redress Design Award collection?
Ayako: My inspiration came from Tsukumogami, the obsolete tools which according to Japanese folklore acquire a spirit after many years, even if they are broken. Tsukumogami can apply to how I see sustainable fashion. I applied the design techniques of reconstruction and up-cycling to transform abandoned materials such as discarded tatami mats and old kimonos into beautiful pieces giving them a new lease of life.

EcoChicDesignAward2017_Finalist_Japan_AyakoYoshida_Full Collection

3 things you learnt from of the challenge?
Ayako:
3 main things:
1. Close communication is important.
2. I increased my knowledge about “ethical” and “sustainable” fashion.
3. I also learned more about considerations for sustainability through the process of producing garments.
When I visited to TAL Apparel in China as part of Redress Design Award challenge, I learned that considering every trivial step (e.g. an arrangement of patterns, division of labour, and  packaging) in the manufacturing process can lead to make a significant difference in cost. In japan, it is very difficult for a fashion designer start own brand and continue it for ten years. Creating a sustainable mechanism for producing is important to keep spreading sustainable fashion to consumers.

How do you think sustainable fashion can move from a niche to the mainstream?
Ayako:
I think it is possible!  Joining the Redress Design Award, and through my many experiences there, this opinion has strengthened!
Changing consumers’ attitude is needed.  It is important to communicate to them information on strengths and other good points of sustainable fashion, as well as weaknesses of fast fashion.  For example, garments dyed with natural dyes and by hand all looks unique, no garments are exactly alike.  There is a possibility that we can create originality which fast fashion doesn’t have. By showing and appealing the added values, I believe we will be able to get customers hooked more.

What is the biggest misconception about sustainable fashion?
Ayako:
The biggest misconception is the thought that sustainable fashion is boring.
The concept of sustainable fashion has expanded to luxury, sophisticated, and modern fashion fields. Consumers can choose garments freely in sustainable fashion depending on their taste or needs.  Sustainable fashion is not only environmentally-friendly but also can be combined designability and comfort.
I think nothing is more wonderful fashion than sustainable fashion. If you buy clothing of your favorite design, and it is made in consideration of environment and ethical besides, your choice is the best!

What is your advice for the next breed of fashion designers?
Ayako:
Be aware that to producing sustainable clothing is not only about upcycling or reducing waste, but also whether your design is what consumers like and want – and will use to its fullest.
Also, your process of producing garments needs to be sustainable as a business.
I think these things are the most important to bring your designs into the world.
Don’t be afraid to broaden your world. In fact, when I participated Redress Design Award 2017, it was the first time that I had spent time with people from other countries and cultures, abroad. Everything was stimulating, and it was a big motivation and influence on how I create my designs, even now.

Where do you go from here? What is next in store for you?
Ayako:
I will start to work at a company as a knit designer in April and will acquire new sustainable technology knowledge here. Simultaneously I will improve my skill of pattern making and draping that I have studied in my school.
Although many small textile companies which have amazing techniques in Nishiwaki, Bishu, Tango, and all-around Japan exist, the number of those is decreasing year by year, because of gaining momentum of fast fashion. Eventually, I want to be a designer who have both fabric and knit skills and spread my country’s traditional techniques working together with fashion companies.

 

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You can follow Ayako’s work on Instagram and Arts Thread.

Catch the debut broadcast of Frontline Fashion 2 on Lifetime Asia at 8 pm (Hong Kong/Singapore time), 23 March 2018. Watch the trailer here.

Find a screening of the Frontline Fashion documentary in India here.

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Meet Lina Mayorga: Finalist Redress Design Award 2017

Posted on Updated on

GreenStitched sits down with the finalists of Redress Design Award 2017 (earlier EcoChic Design Award). Redress Design Award is a sustainable fashion design competition organised by Redress, inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste.

The interviews with these young designers will be posted every Thursday on GreenStitched.

Today we meet Lina, finalist of the Redress Design Award 2017.

MeetTheFinalists-Lina Mayorga

What brought you into the world of fashion? That ‘aha’ moment which opened doors to sustainable fashion?
Lina:
Sustainable design is my medium to promote love and compassion for our planet while honing my passion in fashion design. When I became vegan, I started reading about the detrimental effects of the fashion industry and decided that I wanted to be ethical in every aspect of my life, including my design philosophy and practice.
Fashion and sustainability should not be mutually exclusive, but mutually beneficial to create a better world for future generations.

What was your inspiration for the Redress Design Award collection?
Lina:
I was inspired by a United Nations youth conference on the 2030 Sustainable Development Goals that I attended.
To my surprise, no one talked about the fashion industry, so I wanted to promote the goals through my colour – blocking graphic collection. I believe that our planet should aim to reach these goals no matter how far-fetched they seem to be to us. If our society is aware of the problems, subconsciously or consciously we can start creating a positive change. For this collection, I applied the design techniques of up-cycling and reconstruction using textile waste sourced from a textile recycling company and leftover fabrics from old projects.

EcoChicDesignAward2017_Finalist_USA_LinaMayorga_Full Collection

3 things you learnt from of the challenge?
Lina:
I learned that there are always new ways to improve your designs and make them more sustainable. Also, that the road to sustainability is a never-ending path of acquisition of valuable new knowledge, and that I should trust my hard work and my good intentions.
I also learned that as a designer I should educate my customers on how to care the garments to make them last longer since the biggest pollution production comes from the time we wear our clothes.

How do you think sustainable fashion can move from a niche to the mainstream?
Lina:
We need to break the stereotypes of sustainable fashion and show to people that the resources available in the world are coming to an end because of the mass production. We need to be aggressive in spreading the word about these issues in order to finally move sustainable fashion from being niche to mainstream. There are enough ethical ways to source and use materials for the production of sustainable clothing, these can look as beautiful and well-done as regular clothing.

What is the biggest misconception about sustainable fashion?
Lina:
I’m always explaining to people that sustainable clothing doesn’t mean recycled junk made into clothing. There’s a misconception that sustainable clothing is bohemian, hippy-like and not versatile. This is incorrect because sustainable clothing can be made with different design styles and can look amazing.

What is your advice for the next breed of fashion designers?
Lina:
If you believe that your designs and philosophy are right, ethical and key for the future of the fashion industry, you shouldn’t listen to people who want you to remain working in the wrong mindset. Be honest to yourself and the planet and eventually you will find the perfect path for you and your designs.

Where do you go from here? What is next in store for you?
Lina:
I’m planning to apply for the Redress Design Award 2018 as well as look for options that would help me to start my own sustainable brand. I am still designing sustainable vegan clothing and spreading the word about sustainability through my website, youtube channels and instagram.

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You can follow Lina’s work on Facebook, Instagram and her website.

Catch the debut broadcast of Frontline Fashion 2 on Lifetime Asia at 8 pm (Hong Kong/Singapore time), 23 March 2018. Watch the trailer here.

Find a screening of the Frontline Fashion documentary in India here.

 

Meet Joëlle van de Pavert: Finalist Redress Design Award 2017

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GreenStitched sits down with the finalists of Redress Design Award 2017 (earlier EcoChic Design Award). Redress Design Award is a sustainable fashion design competition organised by Redress, inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste.

The interviews with these young designers will be posted every Thursday on GreenStitched.

Today we meet Joëlle, finalist of the Redress Design Award 2017.

MeetTheFinalists-Joëlle van de Pavert

What brought you into the world of fashion? That ‘aha’ moment which opened doors to sustainable fashion?
Joëlle:
I used to be an over-consumer – at times I still am – driven by the satisfaction of a purchase. During my studies in fashion design I have learned how to appreciate a good garment through tailoring and design and hope to inspire behavioural change through my own exploration with textile waste, encouraging a shift away from one of the most challenging human issues of our time that is over-consumption.

I think it is important for the new generation of fashion designers to communicate a message about being aware of what happens in fashion nowadays, and to confront “over-consumers” about their behaviour.

What was your inspiration for the Redress Design Award collection?
Joëlle: 
The concept of my collection was about confronting myself as an ex-over consumer who has learned to value timelessness. For this collection, I was inspired by the multiple ways the same materials can be manipulated and transformed, creating the sense of a never-ending story. I’ve used design techniques such as zero-waste, up-cycling and reconstruction.

EcoChicDesignAward2017_Finalist_Netherlands_JoellevandePavert_Full Collection

3 things you learnt from of the challenge?
Joëlle:
A few things! I discovered the world of sustainable fashion. Before the Redress Design Award, I wasn’t familiar with sustainability, so this was the most interesting aspect for me when developing my collection. It was also an experience that made me confront myself as a designer in general and discovering where I want to be as a designer. Finally, it was fantastic learning other approaches and perspectives on sustainability from the all other finalists.

How do you think sustainable fashion can move from a niche to the mainstream?
Joëlle:
When people become more aware and better informed about sustainability, they will also become more open for changing their behaviour – just take myself as an example. We all have to do it together for it to become mainstream.

What is the biggest misconception about sustainable fashion?
Joëlle:
The biggest misconception about sustainability is that it’s for a certain group of “green” people. That it’s kind of boring and “old”. That’s so not true because there is can do so much more you can achieve with various sustainable fashion design techniques. You can also get very creative because of various limitations.

What is your advice for the next breed of fashion designers?
Joëlle:
Just show the world what you can do with what you think is sustainable. Even if you don’t know that much about the topic, you’re already taking a big step. Just go for it!

Where do you go from here? What is next in store for you?
Joëlle:
This March I am going to start my career, working as an assistant designer at a Dutch sustainable womenswear brand called Vanilia, based near Amsterdam.

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You can find Joëlle’s work on Instagram.

Watch Frontline Fashion, a  documentary following these talented Asian and European emerging fashion designers determined to change the future of fashion. As they descend into Hong Kong for the design battle of their lives, all eyes are on the first prize; to design an up-cycled collection for China’s leading luxury brand, Shanghai Tang. This documentary is available on iTunes here.
Find a screening of this documentary in India here.

The next cycle of the Redress Design Award is open for application till 13 March 2018. Interested designers can find more details here.

Meet Amanda Borgfors Mészàros: Finalist Redress Design Award 2017

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Through the next two months, GreenStitched sits down with the finalists of Redress Design Award 2017 (earlier EcoChic Design Award). Redress Design Award is a sustainable fashion design competition organised by Redress, inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste.

The interviews with these young designers will be posted every Thursday on GreenStitched.

Today we meet Amanda, finalist of the Redress Design Award 2017.

MeetTheFinalists-Amanda Borgfors Mészàros

What brought you into the world of fashion? That ‘aha’ moment which opened doors to sustainable fashion?
Amanda:
I wanted to work within fashion mostly because it truly is a main tool for many people to express their identity and we are all constantly surrounded by fashion. I was intrigued by how we can work with fashion to really contribute to a change towards a more sustainable way of dressing and producing fashion. I would say that I am very driven by challenges, and we sure do have a large challenge in front of us within the fashion industry. I feel that I have a great responsibility by working within fashion, and that makes me excited and very determined to contribute in my best possible way through sustainable thinking and acting.

What was your inspiration for the Redress Design Award collection?
Amanda:
I draw inspiration from the contrasts seen above and below the ocean surface. I am applying the design techniques of zero-waste, and up-cycling to industry surplus textiles, blending diverse fabric textures to form my collection.

EcoChicDesignAward2017_Finalist_Sweden_AmandaBorgforsMeszaros_Full Collection

3 things you learnt from of the challenge?
Amanda:
1) A key way of creating visionary and innovative design is through collaborating with others with similar areas of expertise.
2) I learned to challenge my design process, and to push myself to make more sustainable decisions.
3) The most interesting thing I learnt is that designing sustainable fashion is fortunately no longer a trend. For me, it is the only way of designing that should exist. Hopefully all individuals working within the fashion industry will soon come to that conclusion so that we can create an all-sustainable and innovative fashion industry.

How do you think sustainable fashion can move from a niche to the mainstream?
Amanda:
I believe that the big companies within the fashion industry have a role to play, as they have a great impact on society and also impact what trends the smaller brands pick up. I also believe that fashion and designs schools that produce the next generation of creatives have a great responsibility to teach sustainability.

What is the biggest misconception about sustainable fashion?
Amanda:
People always think sustainable fashion is not fashionable enough, and that it is too time-consuming to produce. For me, it took less time to produce my collection ‘Global Nomad’, compared to my previous collections because I had limited choices of fabrics to work with. I also actively tried to reduce the man-hours and construction methods to make this collection as productive and sustainable as possible.

What is your advice for the next breed of fashion designers?
Amanda:
Challenge yourself when it comes to your selection of materials and your working hours. Best of all, try to collaborate with people that share the same love for innovation and desire to question our current fashion industry as you do.

Where do you go from here? What is next in store for you?
Amanda:
I am working on my graduate collection at Beckmans College of Design in Stockholm. I will graduate with a BFA (Bachelor in fine arts) in June 2018. I will continue to question our fashion industry and work towards a more inclusive, explorative and innovative industry.

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You can follow Amanda’s work on Instagram and her website.

Watch Frontline Fashion, a  documentary following these talented Asian and European emerging fashion designers determined to change the future of fashion. As they descend into Hong Kong for the design battle of their lives, all eyes are on the first prize; to design an up-cycled collection for China’s leading luxury brand, Shanghai Tang. This documentary is available on iTunes here.
Find a screening of this documentary in India here.

The next cycle of the Redress Design Award is open for application till 13 March 2018. Interested designers can find more details here.

Meet Claire Dartigues: Finalist Redress Design Award 2017

Posted on Updated on

Through the next two months, GreenStitched sits down with the finalists of Redress Design Award 2017 (earlier EcoChic Design Award). Redress Design Award is a sustainable fashion design competition organised by Redress, inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste.

The interviews with these young designers will be posted every Thursday on GreenStitched.

Today we meet Claire, finalist of the Redress Design Award 2017.

MeetTheFinalists-Claire Dartigues

What brought you into the world of fashion? That ‘aha’ moment which opened doors to sustainable fashion?
Claire:
The fashion industry is one of the most polluting industries in the world. If we want to live better and longer, we need to dress smarter! Sustainability has been part of my education and now I consider it as a core value of my activity.

I always had a sustainable frame of mind, but it was only at university when I was getting some sustainability teaching that I put two together and realized I was a sustainable designer.

What was your inspiration for the Redress Design Award collection?
Claire:
The collection takes inspiration from polluted rivers all over the world because of chemicals products used to dye fabrics and sets out to connect the two very different worlds of finance and blue-collar workers. I applied the up-cycling and reconstruction techniques along with natural dyes to industry surplus clothing and textiles.

EcoChicDesignAward2017_Finalist_France_ClaireDartigues_Full Collection

3 things you learnt from of the challenge?
Claire:
During the challenges I learnt a lot about the circular economy and how you can make it work on a bigger scale. Redress took us to visit manufacturer, TAL’s facility in China, where they make shirts for big brands all over the world. This visit was an amazing experience, I learnt so much about the manufacturing world and how to make it more sustainable on a huge scale.
I discovered different visions of sustainable fashion thanks to the other competitors. We came from all over the world with so many different culture, it was a pleasure to learn from them and listen their vision of fashion.
I also learnt a lot about myself, this competition helped me to grow as a fashion designer. It increased my motivation to develop a better fashion industry! 

How do you think sustainable fashion can move from a niche to the mainstream?
Claire:
We need consumers to change their behavior. If they show – through what they buy – that don’t want to buy fast fashion any more, the industry will start to change their strategy seriously. Fashion companies also need to communicate about their products better to be more transparent.

What is the biggest misconception about sustainable fashion?
Claire:
In France, one misconception is that most of the people think that you can’t do sustainable fashion if the production is in Asia, which is completely wrong. I think every country has a specialty and we live in a globalized world. I agree that producing in the same country where you’re selling your product to avoid transportation and carbon impact is good, but at the same time if you can’t find the expertise you need to relocate this to get your best product. The problem is not the relocation but how brands can make sure that they continue to respect their sustainable values wherever they produce.

What is your advice for the next breed of fashion designers?
Claire:
Sustainable fashion is not an exact science. You can do your best to be sustainable, but you don’t have to fill all the criteria immediately. Take one step at the time!

Where do you go from here? What is next in store for you?
Claire:
I just returned from the USA to live in France. I have my own atelier in Paris Suburb where I am developing my transformable zero-waste accessories line. I am also working as a free-lancer for other brands all over the world. I am actually working on some projects with Indian brands right now!

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You can follow Claire’s work on Facebook and Instagram and her website.

Watch Frontline Fashion, a  documentary following these talented Asian and European emerging fashion designers determined to change the future of fashion. As they descend into Hong Kong for the design battle of their lives, all eyes are on the first prize; to design an up-cycled collection for China’s leading luxury brand, Shanghai Tang. This documentary is available on iTunes here.
Find a screening of this documentary in India here.

The next cycle of the Redress Design Award is open for application till 13 March 2018. Interested designers can find more details here.

Meet Patrycja Guzik: Winner of the EcoChic Design Award 2016

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The EcoChic Design Award 2015-16 1st and special prize winner_Patrycja Guzikjpg.jpgThrough the next two months, GreenStitched sits down with the finalists of EcoChic Design Award 2015/16. EcoChic Design Award is a sustainable fashion design competition organised by Redress, inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste.

The interviews with these young designers will be posted every Wednesday on GreenStitched.

Today we meet Patrycja, the winner of the EcoChic Design Award 2015/16.

What brought you into the world of fashion? That ‘aha’ moment which opened doors to sustainable fashion?

Patrycja: I asked myself: what I can do as a young fashion designer without big financial capital. And I realized that the answer is really simple: I can make a difference in a fashion industry. My artwork means something more for me than just a clothes. I’m glad that I can tell story through my collections. To me sustainable fashion means living in balance. We need to change our thinking around clothes and more designers need to show consumers that we are able to make beautiful clothes using old clothes and damaged textiles.

What was your inspiration for the EcoChic Design Award collection?

pat
Image: Tim Wong, Redress

Patrycja: My interpretation of the phrase ‘Heaven is a place on Earth’ was the starting point for the The EcoChic Design Award. This corresponds to the everlasting pursuit of perfection in life, and is a condition when the feeling of emptiness and stagnation is able to be balanced, allowing us to be in harmony – to find your own place on earth. I aimed to make my clothes a shelter; a dreamy, heaven-like space that one could just settle into.

Texture, color and shape are the main codes of the collection and the forms are enhanced by the prints. My jumpers are knitted with rug-making techniques using secondhand wool. ‘Heaven Is a Place on Earth’ was also the inspiration for the colour theme with tints of black, white, blue, violet and cobalt dominating the collection.

I collaborated with a Polish illustrator, Mateusz Kolek, who designed the print based on my inspiration pack and colour palette. This print developed from lots of discussions about the theme and is a labyrinth of symbols which take you through my story. This re-printing technique has also enabled me to bring new life to discarded textiles.

3 things you learnt from of the challenge?

Patrycja: In time of the competition we went to a factory in Dongguan China to see what the typical process of production clothes looks like. Then I realized that every new, decorative line of my design drawing involve 5 more process, peoples, more water and electricity.

Of course that trip to the factory made me more aware. Every production process involved in each garment is in my hands during the time of design. It is my responsibility as a fashion designer.

What was the impact of this award on you?

Patrycja: It has been the most important experience and biggest adventure in my life so far. All the designers I met through The EcoChic Design Award are so talented and conscientious in sustainable fashion. Each of them have their own stories, own experiences, and own way perspective on things…it was pleasure to spend time and work with the group of finalists and the Redress team.

How do you think sustainable fashion can move from a niche to the mainstream?

Patrycja: Consumers are constantly wanting more and for a cheaper price. As designers, we should stop for a moment and consider why sustainable fashion is important for us today and what it means for each of us in our work. Today’s fashion industry is so fast paced and we’re constantly looking for new things made from new materials.

But it’s also important to remember that designers are able to make beautiful clothes using waste that are equally, if not more, original and creative. It’s not about wanting new things all the time.

What is the biggest misconception about sustainable fashion?

Patrycja: Using waste can sometimes be challenging, but no one said life would easy! Easy can be boring! We need to recognize that less is more: we need to slow down our consumption, change our thinking around clothes, return to our roots, not forget our past and start thinking about our future.

What is your advice for the next breed of fashion designers?

Patrycja: Just make a first step into sustainable fashion. You’ll love all those sustainable fashion technique. And the moment when you see your collection on a models on a catwalk and you realized that 3 months ago these were ugly leftovers and secondhand wool yarn and old school sweaters, hats, scarfs is unspeakable.  So just start and go for it!

What is next in store for you?

Patrycja: I have just completed designing my capsule collection for Shanghai Tang, I’d now like to spend more time developing my own designs using the zero¬waste design technique, adding more everyday wear items to my existing collection. I really fell in love with this technique during The EcoChic Design Award. Farther into the future, I’d like to develop my own brand.

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You can follow Patrycja on Facebook and Instagram.

Watch Frontline Fashion, a  documentary following these talented Asian and European emerging fashion designers determined to change the future of fashion. As they descend into Hong Kong for the design battle of their lives, all eyes are on the first prize; to design an up-cycled collection for China’s leading luxury brand, Shanghai Tang. This documentary is available on iTunes here.

The next cycle of the EcoChic Design Awards is open for application from 3 January to 3 April 2017. Interested students can find more details here.

 

Meet Cora Bellotto: Finalist of the EcoChic Design Award 2016

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The EcoChic Design Award 2015-16 2nd prize winner_Cora Bellotto (1).jpgThrough the next two months, GreenStitched sits down with the finalists of EcoChic Design Award 2015/16. EcoChic Design Award is a sustainable fashion design competition organised by Redress, inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste.

The interviews with these young designers will be posted every Wednesday on GreenStitched.

Today we meet Cora, an Italian freelance fashion designer living in Spain.

What brought you into the world of fashion? That ‘aha’ moment which opened doors to sustainable fashion?

Cora: Fashion has always been in my dreams, but I wasn’t sure whether I was going to be a designer until I did a training course in tailoring at the age of sixteen. I always loved to create, to physically make things: that’s my favourite part about being a designer, together with the definition of the design concept, which is the stimulating part behind everything.

Regarding sustainability, fashion waste has always been one of my concerns. Since my very first project in fashion academy, I’ve been interested in investigating what in our society is considered to be trash.

I did my bachelor’s thesis under the supervision of designer Marina Spadafora (who recently won a big prize at United Nations for her commitment to  sustainable fashion) and she really boosted my interest in this area. After graduating, I did an internship with her at Cangiari, a sustainable fashion brand from southern Italy, working towards combating the spread of the Mafia and raising employment opportunities for women.

What was your inspiration for the EcoChic Design Award collection?

cora
Image: Tim Wong, Redress

Cora: My concept for the competition was LOVE ENDINGS, since the materials I decided to use for my collection were all related to marriage somehow.

For example, I up-cycled and reconstructed second-hand wedding dresses and vintage trousseaus, which I sourced from my network of friends and family. I saw the potential for these items to be part of new love stories through a new life. Vintage linen and all the materials from vintage trousseaus have always fascinated me: the sophisticated touch of these fabrics was my first source of inspiration. I worked on a comfortable, smooth silhouette, where asymmetrical cuts meet a delicate palette of fresh and pale colours. I also up-cycled different textile leftovers by weaving them into brand new fabrics.

Weaving took up a huge amount of time, but I did it as an artistic expression: it was my statement against the rush that fashion industry is urging to all of us all to follow, designers and consumers alike.

3 things you learnt from of the challenge?

Cora:
– The most stimulating and enriching aspect of the competition was that each participant had his/her own personal view on sustainable fashion and a different approach to deal with sustainability.

– We also had the opportunity to listen various talks held by experts and learn specific topics.

– I was quite astonished when I found out that the most pollutive stage in the life-cycle of a clothing item comes after manufacturing, and it happens during the machine-washing. I learnt that, on average, we wash an item fifty times before we dismiss it.

How do you think sustainable fashion can move from a niche to the mainstream?

Cora: I don’t believe this is possible. In my opinion, the right question would be: how can mainstream become more sustainable? And my answer is: through education, through consciousness, through a deep awareness of the catastrophic effects of our current way of manufacturing and consumption and, last but least, through an expanding recognition of human rights in the developing countries.

What is the biggest misconception about sustainable fashion?

Cora: A common misconception is that sustainable fashion is not cool, or it is something only for hippies or vegans. This is not true; and I wanted to demonstrate it with my own capsule collection. I wanted to show that a sustainable luxury is possible, and I wanted my clothes to be attractive because of their sophisticated style, then subsequently for being sustainable.

What is your advice for the next breed of fashion designers?

Cora: Try to design good quality products that people would love to wear as long as possible and don’t forget to consider the environmental and social impact of each manufacturing stage and process.

What is next in store for you?

Cora: My main objective right now is to implement production and work on distribution. It’s very hard for a young, independent designer to be noticed in such a saturated market and reach new clients. I am now looking for international shops and online platforms interested in selling my collections. In the meantime, I am working on a new winter collection!

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You can follow Cora on her website, Facebook, Instagram and Twitter.


Watch Frontline Fashion, a  documentary following these talented Asian and European emerging fashion designers determined to change the future of fashion. As they descend into Hong Kong for the design battle of their lives, all eyes are on the first prize; to design an up-cycled collection for China’s leading luxury brand, Shanghai Tang. This documentary is available on iTunes here.

The next cycle of the EcoChic Design Awards is open for application from 3 January to 3 April 2017. Interested students can find more details here.