Bonaveri translates as ‘mannequin’ in Italian and aims to capture the chic, quality fashion that the Italian Bonaveri’s ( @BonaveriItaly ) brand encompasses with their new mannequin product. Since 1950, the company have established innovative ways to recreate these bust forms so integral to the fashion industry. With a globally received product, Bonaveri look to penetrate new sustainable markets with their BNATURAL mannequin. As it stands, the company already produce 18/20,000 figures each year.
However, the company have completely taken their efforts away from the mass commercialisation of unsustainable mannequins and are now focusing on their bio-based development. With the slogan: “Fashions will come and go but nature will always remain the same”, the eco-friendly mannequins hope to change the way that the fashion industry embraces sustainable fashion. The team at Bonaveri explain that quality has always been at the crux of their work, but “there can be no quality without responsibility.”
The Italian company have started a new journey in this industry to reduce CO2 emissions for the production of their mannequins. The BNATURAL figurines showcase designer Schläppi’s creation after Bonaveri acquired the business in 2000. This sustainable vision combined with the iconic Schläppi design meant that they were able to create the first eco-friendly mannequin in the world which is made from renewable materials. After four years of research and development, they have created a bio-based polymer product which consists of 72% natural materials and completed with 100% naturally sourced paint. The substance has a three star OK BIOBASED rating from Vinçotte, a Belgian company that guarantees its quality. Bonaveri uses plant based, phosphorous free surfactants and solvents made from orange peel.
The firm launched their new BNATURAL Schläppi mannequins at The Green Carpet Challenge 2016 last month during London Fashion Week. The event was hosted by Keira Knightley with co-hosts, Colin Firth, Amanda Berry, Natalie Massanet and William Banks-Blaney. The esteemed guests paid tribute to the work being done by Bonaveri and Eco-Age as they demonstrate their serious efforts to achieve a step closer to a fully sustainable industry. For this reason, the show provided the perfect platform to demonstrate their ethos to a fashionable audience that might be able to help them make an impact.
Being the fourth consecutive annual Green Carpet Challenge, the fashion industry leaders came out in force to show support for the sustainable fashion campaign. Bonaveri sponsored the event which tied in nicely with the theme of this year’s Green Carpet Challenge which is to improve the renewable efforts and increase awareness in the second most polluting industry.
CEO Andrea Bonaveri said, “We have set ourselves the goal of designing and manufacturing the first mannequin made out of a natural source, renewable and biodegradable.” On the website the company claim that: “Our mannequins wear clothes, dwelling in store windows to show the world the beauty of fashion. And when, at the end of their journey, they are ready to be replaced by new figures, they biodegrade, to refuel another cycle.”
“It has been a difficult path full of surprises; but thanks to commitment and expertise we are able to offer our customers a product which is environmentally conscious and aesthetically impeccable”, Bonaveri also said.
The word’s first eco-friendly manufacturer has also been supported by other influential people in the industry such as ‘Who is on Next?’ and ‘Vogue Talents 2016’. Bio-Based World News will keep our readers updated on their progress.
Bonaveri hopes to continue this success as their global network spreads around the world, and just like their mantra suggests, they aspire to support fashions as they come and go whilst having a positive impact on the planet.
*This story first appeared on Bio Based World News
MAY 3, 2016
By Robbie Couch
Emma Watson knows how to rock a red carpet, and the Met Gala on May 2, 2016, in New York City was no different.
The event’s theme was “Fashion in an Age of Technology,” and Watsontotally nailed it.
Not only was her gown stunning in and of itself, it was also created using sustainable products.
As Watson explained, the gown combined “creativity, technology, and fashion” to send a bold message about curbing waste.
“I am proud to say it is truly sustainable and represents a connection between myself and all the people in the supply chain who played a role in creating it,” she wrote on Facebook.
According to Watson, the fabrics of the dress were woven from recycled plastic bottles — “one of the biggest pollutants on the planet,” she noted. The cotton used in the design was organic — not the conventional kind that uses chemicals to grow and thus damages the earth and puts workers’ health at stake. Even the zippers were crafted from recycled materials.
Watson has no plans to keep the gown locked away in a closet forever either.
“It is my intention to repurpose elements of the gown for future use,” she wrote. “The trousers can be worn on their own, as can the bustier, the train can be used for a future red carpet look … I’m looking forward to experimenting with this. Truly beautiful things should be worn again and again and again.”
Watson wasn’t the only star committed to going green on the red carpet. Lupita Nyong’o wore a jade sequin dress that showed style and sustainability can totally go hand-in-hand.
“The dress is a celebration of craftsmanship and truly reflects the theme” of the gala, according to Eco-Age, the brand consultancy group that partnered with the celebs.
Margot Robbie also joined the duo in celebrating Eco-Age‘s#GreenCarpetChallenge.
All three wore designs by Calvin Klein.
The global fashion industry isn’t exactly known for its ethical treatment of people orthe planet. But there’s been a push for change in recent years.
“When we think of pollution, we envision coal power plants, strip-mined mountaintops, and raw sewage piped into our waterways,” as Glynis Sweeny wrote for AlterNet last August. “We don’t often think of the shirts on our backs. But the overall impact the apparel industry has on our planet is quite grim.”
From our reliance on cotton (a thirsty crop that needs more than its fair share of water to grow) to an over-dependence on shipping materials cheaply from around the world, thus increasing carbon footprints, Big Fashion really hasn’t prioritized environmentalism (like, at all).
That’s just part of what makes the #GreenCarpetChallenge designs Watson, Nyong’o, and Robbie, wore on the Met Gala red carpet such an important statement.
Livia Firth, who co-founded the Green Carpet Challenge, is looking at the future of the fashion industry with hope.
“‘Fast fashion’ will slowly die as we will start realizing they have taken us for a ride for too many years, addicting us to buying too fast and too cheaply,” Firth told Conscious Living TV of an industry that sacrifices the Earth and workers’ well-being to produce cheap clothing.
“2016 is going to be the year where we will take fashion back for what it is: beautiful clothes made with love and quality,” Firth predicted.
Watson, Nyong’o, and Robbie can’t revolutionize the fashion industry by themselves, but their red carpet looks can inspire us all to be a little bit more critical of our own closets.
And that’s the best way to be fashion forward.
*This story first appeared on Upworthy