Through the next two months, GreenStitched sits down with the finalists of EcoChic Design Award 2015/16. EcoChic Design Award is a sustainable fashion design competition organised by Redress, inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste.
The interviews with these young designers will be posted every Wednesday on GreenStitched.
Today we meet Belle, a fashion designer from Thailand.
What brought you into the world of fashion? That ‘aha’ moment which opened doors to sustainable fashion?
Belle: I have a background in textile design. As I weave different fabrics, I see the importance and need to be aware of the things I make. I believe it is my responsibility to understand the long-term effects. As fashion design students, we typically spend the bulk of our time learning about designing and making, but we rarely do we consider the environmental impacts we cause through our production as well as what happens after we have sold our designs. I want to be part of the new generation of designers who raise the standards of the fashion industry.
What was your inspiration for the EcoChic Design Award collection?
Belle: The fashion industry is one of the largest polluters in the world. As I am aware of the amount of waste created in the process, I saw the potential of using them with my specialty as a weaver. I was inspired to use a technique I call “Up-cycle Weaving” in my collection – which is all about reinventing new materials. For my EcoChic Design Award collection, I re-weaved various types of waste fabrics including waste leather and end-of-roll textiles I sourced from a local bag factory in Thailand to create a sustainable collection that looks wearable in everyday life.
3 things you learnt from of the challenge
– Believe in your passion. Search for an opportunity and express it.
– It may be difficult to balance aesthetics and design sometimes, but the most important thing is to do what you like and be proud of your creations.
– Sustainable is around the corner. It is in your everyday life.
How do you think sustainable fashion can move from a niche to the mainstream?
Belle: It all comes down to the way consumer perceives sustainable fashion. Aesthetics will be important . The designer has to prove that there can be a balance between sustainability and aesthetics; then people will start to believe it.
What is the biggest misconception about sustainable fashion?
Belle: Sustainable fashion is not about designing an outfit from the garbage or plastic bottles that you purchase from supermarket. We must consider the source of the materials well as who makes it.
What is your advice for the next breed of fashion designers?
Belle: Believe in yourself. Be confident. There will always be someone who likes your work.
What is next in store for you?
Belle: I’m currently running a woven textile studio under my name. I’d like to provide a new creative approach to textile design by exploring unusual materials as well as a sustainable approach.
You can follow Belle on Facebook.
Watch Frontline Fashion, a documentary following these talented Asian and European emerging fashion designers determined to change the future of fashion. As they descend into Hong Kong for the design battle of their lives, all eyes are on the first prize; to design an up-cycled collection for China’s leading luxury brand, Shanghai Tang. This documentary is available on iTunes here.
The next cycle of the EcoChic Design Awards is open for application from 3 January to 3 April 2017. Interested students can find more details here.
‘The EcoChic Design Award is a powerful platform that is driving change in the fashion industry. Over the last five years, we’ve introduced sustainable fashion education to thousands of emerging designers, influenced global fashion brands to produce sustainable collections and reached millions of consumers,’ said Christina Dean, Redress’ Founder. ‘But whilst we pause for momentary celebration, we can’t be complacent because textile waste is still a critical environmental and social issue and our work to inspire tomorrow’s leaders to be agents of change is far from over.’
Chelsia Lau, Chief Designer, Ford Motor Company said, ‘Ford is proud to be partnering again with Redress this year. Design and sustainability are key goals of the competition as well as drivers in the development of our global Ford vehicles. This partnership allows us to push the boundaries of sustainable design into new realms of creativity, collaboration and innovation.’
- International judges are Raffaele Borriello, Creative Consigliere, Shanghai Tang; Orsola de Castro, Fashion Designer, Co-founder of Estethica and Co-founder of Fashion Revolution; Susie Lau (Susie Bubble), Fashion Writer and Editor; Anderson Lee, Vice Chairman of the Sustainable Fashion Business Consortium (SFBC); and Stephanie Zhu, Fashion Editor ELLE China.
- Key sponsors are The Create Hong Kong of the Government of the Hong Kong Special Administrative Region (Major Sponsor), Ford Motor Company (Gold Sponsor), Shanghai Tang (Prize Partner), UPS (Logistics Sponsor), ADM Capital Foundation (Bronze Sponsor), EAST (Hotel Partner). Other partners include Bloomsbury Books, Ethical Fashion Forum, Hysan Place and Aveda.
The EcoChic Design Award 2015/16 Ambassador is Supermodel Bonnie Chen.For high-resolution images, statistics, further information and videos please visit our media kit here.About The EcoChic Design Award (www.ecochicdesignaward.com)