Through the next two months, GreenStitched sits down with the finalists of EcoChic Design Award 2015/16. EcoChic Design Award is a sustainable fashion design competition organised by Redress, inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste.
The interviews with these young designers will be posted every Wednesday on GreenStitched.
Today we meet Patrycja, the winner of the EcoChic Design Award 2015/16.
What brought you into the world of fashion? That ‘aha’ moment which opened doors to sustainable fashion?
Patrycja: I asked myself: what I can do as a young fashion designer without big financial capital. And I realized that the answer is really simple: I can make a difference in a fashion industry. My artwork means something more for me than just a clothes. I’m glad that I can tell story through my collections. To me sustainable fashion means living in balance. We need to change our thinking around clothes and more designers need to show consumers that we are able to make beautiful clothes using old clothes and damaged textiles.
What was your inspiration for the EcoChic Design Award collection?
Patrycja: My interpretation of the phrase ‘Heaven is a place on Earth’ was the starting point for the The EcoChic Design Award. This corresponds to the everlasting pursuit of perfection in life, and is a condition when the feeling of emptiness and stagnation is able to be balanced, allowing us to be in harmony – to find your own place on earth. I aimed to make my clothes a shelter; a dreamy, heaven-like space that one could just settle into.
Texture, color and shape are the main codes of the collection and the forms are enhanced by the prints. My jumpers are knitted with rug-making techniques using secondhand wool. ‘Heaven Is a Place on Earth’ was also the inspiration for the colour theme with tints of black, white, blue, violet and cobalt dominating the collection.
I collaborated with a Polish illustrator, Mateusz Kolek, who designed the print based on my inspiration pack and colour palette. This print developed from lots of discussions about the theme and is a labyrinth of symbols which take you through my story. This re-printing technique has also enabled me to bring new life to discarded textiles.
3 things you learnt from of the challenge?
Patrycja: In time of the competition we went to a factory in Dongguan China to see what the typical process of production clothes looks like. Then I realized that every new, decorative line of my design drawing involve 5 more process, peoples, more water and electricity.
Of course that trip to the factory made me more aware. Every production process involved in each garment is in my hands during the time of design. It is my responsibility as a fashion designer.
What was the impact of this award on you?
Patrycja: It has been the most important experience and biggest adventure in my life so far. All the designers I met through The EcoChic Design Award are so talented and conscientious in sustainable fashion. Each of them have their own stories, own experiences, and own way perspective on things…it was pleasure to spend time and work with the group of finalists and the Redress team.
How do you think sustainable fashion can move from a niche to the mainstream?
Patrycja: Consumers are constantly wanting more and for a cheaper price. As designers, we should stop for a moment and consider why sustainable fashion is important for us today and what it means for each of us in our work. Today’s fashion industry is so fast paced and we’re constantly looking for new things made from new materials.
But it’s also important to remember that designers are able to make beautiful clothes using waste that are equally, if not more, original and creative. It’s not about wanting new things all the time.
What is the biggest misconception about sustainable fashion?
Patrycja: Using waste can sometimes be challenging, but no one said life would easy! Easy can be boring! We need to recognize that less is more: we need to slow down our consumption, change our thinking around clothes, return to our roots, not forget our past and start thinking about our future.
What is your advice for the next breed of fashion designers?
Patrycja: Just make a first step into sustainable fashion. You’ll love all those sustainable fashion technique. And the moment when you see your collection on a models on a catwalk and you realized that 3 months ago these were ugly leftovers and secondhand wool yarn and old school sweaters, hats, scarfs is unspeakable. So just start and go for it!
What is next in store for you?
Patrycja: I have just completed designing my capsule collection for Shanghai Tang, I’d now like to spend more time developing my own designs using the zero¬waste design technique, adding more everyday wear items to my existing collection. I really fell in love with this technique during The EcoChic Design Award. Farther into the future, I’d like to develop my own brand.
Watch Frontline Fashion, a documentary following these talented Asian and European emerging fashion designers determined to change the future of fashion. As they descend into Hong Kong for the design battle of their lives, all eyes are on the first prize; to design an up-cycled collection for China’s leading luxury brand, Shanghai Tang. This documentary is available on iTunes here.
The next cycle of the EcoChic Design Awards is open for application from 3 January to 3 April 2017. Interested students can find more details here.