Raunaq by Devyani
Can fashion go hand-in-hand with being environmentally conscious and affordable to the masses? With heavy price tags, swiftly changing trends and lack of recycling options, the clothing industry ranks low on the eco-friendly scale. Moreover, fashion is associated with being accessible only to the elite. These are notions that budding fashion designer Devyani Kharbanda hopes to change for the better.
Raunaq by Devyani is the young designer’s brainchild—a line of ensembles made from kataran, the waste fabric left behind after making a garment.
Devyani, a final year student of fashion designing at Pearl Academy of Fashion, Delhi, began working on the initiative as part of her college curriculum. Her aim was two-fold. One was to bring down the cost of special occasion wear, and the other was to take an eco-friendly approach to design.
“Wedding dresses these days are exorbitantly priced,” she says. “Having elaborate surface work adds up to the cost of the garment along with the kind of fabrics used. Hence I chose kataran to make my garment look more interesting, unique and beautiful. My main aim was to make best use of the waste material available without spending a lot on the beautification of the garment.”
She began by sourcing the waste fabric. No place abounds in leftover fabrics more than tailoring shops and that’s where Devyani began sourcing. “I went to nearby tailors in and around my colony,” she says. “That was a task, as tailors don’t entertain students easily. Though at some places it was easy, but at times convincing the tailors to take out time and give me all the kataran they had was difficult.”
As she collected the scrap fabrics, she also simultaneously worked on the design element. Her strength as a designer lies in surface ornamentation and her designs showcase the possibilities of using waste fabrics to create eye-catching ornamentation and detailing on the garment.
Devyani conceptualised Raunaq as a collection of five brightly-hued ensembles, celebrating the union of two souls.
She started the design process with a hypothetical celebrity for whom she could make garments to wear at wedding functions. Devyani chose director Kiran Rao as a subject. “Keeping in mind what kind of garments she generally wears, the garments don’t have a lot of bling. According to me it would suit her kind of styling,” she says.
She adds, “The concept of using kataran for beautification is not very common, so a celebrity client would’ve been perfect to probably start a trend of such beautification techniques and spread amongst people as we all generally look up to celebrities and their clothing.”
The vibrant ensembles that make up the Raunak collection also showcases a variety of surface techniques. Devyani used couching, fabric flowers and yoyo flowers in the garments, and also made a lot of tassels using waste fabric.
Devyani admits that while the project seemed easy to start with, she faced many challenges during the process, which have helped her grow as a designer. “The biggest challenge was to bring my thought into reality as most of my garments were hand-done. Procuring the fabric, deciding colour combinations, doing the surface work and giving a finished designer look to the garments, while meeting timelines was another challenge. I even made matching accessories with the garments.” She credits her family and mentor Ambika Magotra for supporting her through the process.”
Devyani’s first designs were showcased, along with other student projects, at the latest edition of Amazon India Fashion Week.
The affordability of the designs made Devyani’s ensembles stand out in the crowd of designer ensembles. She says, “I made sure that I do something to beautify the surface of my garments without spending a lot. Making it eye catching but not having to spend too much on purchasing it was appreciated by everyone.”
The young designer is elated with the response the show has generated. “Post the show, reviews and media have been very encouraging which has boosted my confidence. I received a lot of positive feedback from everyone for my designs and unique idea,” she says.
Once she completes her degree, she hopes to work in an export house and learn about its operations. “I will hopefully one day build my own export house, where I plan to make garments using waste materials, inculcate eco friendly practices and explore further innovative ideas to incorporate in my design process.”
Till then, Devyani is eager to craft garments from kataran on request from interested clients. Invested in combining great design with sustainable practices, she says, “I would love to work on reusing waste fabric and offering something beautiful yet eco friendly. This way,, even though little, I am surely able to do my bit.”
To contact Devyani, click here.
*This story first appeared on The Better India