Redress Design Award
Through the next two months, GreenStitched sits down with the finalists of Redress Design Award 2017 (earlier EcoChic Design Award). Redress Design Award is a sustainable fashion design competition organised by Redress, inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste.
The interviews with these young designers will be posted every Thursday on GreenStitched.
Today we meet Claire, finalist of the Redress Design Award 2017.
What brought you into the world of fashion? That ‘aha’ moment which opened doors to sustainable fashion?
Claire: The fashion industry is one of the most polluting industries in the world. If we want to live better and longer, we need to dress smarter! Sustainability has been part of my education and now I consider it as a core value of my activity.
I always had a sustainable frame of mind, but it was only at university when I was getting some sustainability teaching that I put two together and realized I was a sustainable designer.
What was your inspiration for the Redress Design Award collection?
Claire: The collection takes inspiration from polluted rivers all over the world because of chemicals products used to dye fabrics and sets out to connect the two very different worlds of finance and blue-collar workers. I applied the up-cycling and reconstruction techniques along with natural dyes to industry surplus clothing and textiles.
3 things you learnt from of the challenge?
Claire: During the challenges I learnt a lot about the circular economy and how you can make it work on a bigger scale. Redress took us to visit manufacturer, TAL’s facility in China, where they make shirts for big brands all over the world. This visit was an amazing experience, I learnt so much about the manufacturing world and how to make it more sustainable on a huge scale.
I discovered different visions of sustainable fashion thanks to the other competitors. We came from all over the world with so many different culture, it was a pleasure to learn from them and listen their vision of fashion.
I also learnt a lot about myself, this competition helped me to grow as a fashion designer. It increased my motivation to develop a better fashion industry!
How do you think sustainable fashion can move from a niche to the mainstream?
Claire: We need consumers to change their behavior. If they show – through what they buy – that don’t want to buy fast fashion any more, the industry will start to change their strategy seriously. Fashion companies also need to communicate about their products better to be more transparent.
What is the biggest misconception about sustainable fashion?
Claire: In France, one misconception is that most of the people think that you can’t do sustainable fashion if the production is in Asia, which is completely wrong. I think every country has a specialty and we live in a globalized world. I agree that producing in the same country where you’re selling your product to avoid transportation and carbon impact is good, but at the same time if you can’t find the expertise you need to relocate this to get your best product. The problem is not the relocation but how brands can make sure that they continue to respect their sustainable values wherever they produce.
What is your advice for the next breed of fashion designers?
Claire: Sustainable fashion is not an exact science. You can do your best to be sustainable, but you don’t have to fill all the criteria immediately. Take one step at the time!
Where do you go from here? What is next in store for you?
Claire: I just returned from the USA to live in France. I have my own atelier in Paris Suburb where I am developing my transformable zero-waste accessories line. I am also working as a free-lancer for other brands all over the world. I am actually working on some projects with Indian brands right now!
Watch Frontline Fashion, a documentary following these talented Asian and European emerging fashion designers determined to change the future of fashion. As they descend into Hong Kong for the design battle of their lives, all eyes are on the first prize; to design an up-cycled collection for China’s leading luxury brand, Shanghai Tang. This documentary is available on iTunes here.
Find a screening of this documentary in India here.
The next cycle of the Redress Design Award is open for application till 13 March 2018. Interested designers can find more details here.
Entering the eighth competition cycle of the Redress Design Award, organisers
Redress – a Hong Kong environmental NGO committed to reducing textile waste – are as determined as ever to intensify their impact on the fashion industry. In a year which is widely marked as a critical tipping point for consumers, designers and brands to incorporate sustainability across the fashion value chain, the 2018 cycle of the world’s largest sustainable design competition has expanded to a truly global search for emerging talent. Amidst ongoing industry pressures to produce more clothes at less cost, the Redress Design Award continues to shine a light on the push for sustainability, and the growing power of the circular economy, whilst championing emerging talent to fuel this new future for fashion.
An official launch event at Eaton House in Hong Kong marked the opening of the Redress Design Award 2018 (formerly the EcoChic Design Award), further strengthening Hong Kong’s position as a leading sustainable fashion hub in Asia. With the continued support of Create Hong Kong, who have sponsored the competition since its inception in 2011, the award offers the top ten finalists the opportunity to travel to Hong Kong in September 2018 to present their innovative waste-reducing collections and vie for First Prize, to design a collection for up-cycled brand, The R Collective, proving to the world that sustainable fashion is not just a trend but instead a business reality.
FEEDING AN INDUSTRY GAP
A recent industry report predicts sales across nearly all fashion categories will almost triple between 2016 and 2018. Meanwhile the number of garments produced annually now exceeds 100 billion pieces. With this rapid rise in production and consumption comes a staggering increase in waste, as consumers buy more and more whilst simultaneously disposing of their clothing twice as fast as they did 15 years ago. In Hong Kong alone, approximately 125,195 tonnes of textiles were sent to landfills in 2016.
Redress Founder, Christina Dean commented, “The fashion world’s ethical barometers are now switched on and we’re seeing an overarching yearning for positive change. Hope is now sewn into the core of fashion. We are now at a critical tipping point to act, especially for emerging designers who are ready to prove to the world that circular fashion can be a beautiful, retail reality.”
Hong Kong designer, Victor Chu, who is one of over 130 fashion game-changers in the growing Redress Design Award Alumni Network, co-designed The R Collective’s inaugural up-cycled collection, which launched in Lane Crawford and Barneys New York. He commented, “I remember being quite shocked as a student when I learned through the Redress Design Award that around 80% of a product’s environmental impact is locked in at the design stage. My experience in the competition and then later joining the design team at The R Collective has shown me how my design decisions can be part of a positive solution from the outset. What’s more, I really believe that there is retail appetite for sustainable fashion in Hong Kong, Asia and the rest of the world!”
The Redress Design Award 2018 is now open to emerging designers and students with less than three years’ industry experience. Applications are now being accepted until the closing date on 13 March 2018. Applicants are tasked to design a sustainable collection that re-claims unwanted textiles in unexpected ways and they must source 100 percent textile waste for their competition collections. In addition to this, designers must incorporate one or more of the three core sustainable design techniques of zero-waste, up-cycling and reconstruction in their designs. Various career-changing and educational prizes are up for grabs, including first prize with The R Collective to create an upcycled collection for retail, a mentorship with sustainable visionary, Orsola de Castro and multiple other professional prizes. The ten finalists will later compete to win in Hong Kong in early September 2018 at a live grand final fashion show at the city’s fashion week.
Watch Frontline Fashion, a documentary that traces the journey of finalists from the 2016 cycle in Mumbai on 17th February.