Inditex, world’s leading fashion group which operates over 7,000 stores in 88 markets and owns brands like Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe, has invested more than Euro 7 million on sustainability front over the last five years.
The Group has invested in expansion, scaling and modernization of logistics platforms and design centres to boost efficiency and energy saving measures. The start-up of highly-advanced “multi-shuttle” areas at the Bershka platform in Tordera, Barcelona, and at the Arteixo distribution centre (A Coruña) make dispatch time management more efficient and precise and double the speed.
Another area was research and development work focused on store applications for sustainable technology, such as paper saving mobile payments and efficiency technology RFID. Last year, it completed the deployment of RFID technology across its entire Zara store base and has embarked on the process of rolling this technology out in its Massimo Dutti and Uterqüe stores. Other brands like Pull&Bear, with Stradivarius, Bershka and Oysho will follow in 2018. Besides, the number of eco-efficient stores worldwide reached 4,519 in 2016 delivering water savings of 40% and energy savings of 20%.
Furthermore, it also introduced mobile payments in 15 markets in total since it started to roll-out in Spain, the UK, US, Italy and France. Using the online apps of each of Inditex’s eight retail concepts or using a Group app called InWallet facilitate the environmentally responsible replacement of hard-copy receipts with e-receipts. Online orders placed in Spain with any of the Group’s brands have no longer generated hard copy receipts since March 2017 thanks to the e-receipt system named “Paperless”. Zara is also already using this system in the US and the UK.
The Green to Pack project at Zara alone save 22,000 trees and the emission of 1,680 tonnes of carbon every year. In addition to this, it also introduced clothing containers for used-garments in all Zara stores in Spain, Portugal, the UK, the Netherlands, Denmark and Ireland for recycling into new fabrics.
The research and development of more sustainable fabrics is also increasing. Last September Zara launched the second edit ion of its Join Life collection made of Refibra™ fibres. Developed by Austria’s Lenzing Group, Refibra™ fibre are made of pulp from cotton scraps and from sustainably-managed forests.
*This story first appeared on Apparel Resources
Lenzing achieved another milestone in its innovation heritage in the textile industry by developing a new fiber based on cotton scraps and wood. Refibra™ is the first cellulose fiber featuring recycled material on a commercial scale and was launched today at Premier Vision textile fair in Paris. The fiber is produced in the TENCEL® production process. TENCEL®, already a market success as an eco-friendly fiber, is now achieving another key milestone by creating from natural resources what is likely the most sustainable fiber. Refibra™ from cotton scraps and wood will further build Lenzing’s reputation as a leader in the field of environmental fiber technology and will push new solutions in the textile industry towards circular economy by recycling production waste.
“For Lenzing, developing circular business models in the fashion industry ensures the decoupling of business growth from pressure on ecological resource consumption. It reduces the need to extract additional virgin resources from nature, and reduces the net impact on ecological resources,” explain Stefan Doboczky, CEO of Lenzing Group, and Robert van de Kerkhof, CCO. Refibra™ – Reborn TENCEL® fiber
The new TENCEL® generation Refibra™ stands for “Reduce, Reuse and Recycle”. “The brand name Refibra™ and the claim ‘Reborn TENCEL® fiber’ illustrate immediately that this new kind of fiber is made of recycled materials promising reduced reliance on natural raw materials. Because Refibra™ is based on the TENCEL® fiber, which has been internationally recognized for its environmentally responsible closed loop production process, Refibra™offers a deep sustainability profile that clearly contributes to circular economy,” van de Kerkhof explains.
Refibra™ with fiber identification Transparency becomes more and more an issue in the textile industry to prove for example material origin. To assure customers that the fiber, made from recycled material, is really in the textiles, Lenzing has developed a new identification system. The system makes it possible to identify the Refibra™ fiber in the finished textile. This guarantees transparency in the overall processing chain.
The Refibra™ fiber itself is part of the global Lenzing Branding Service and the brand is licensed once the textile has undergone a certification process. International partnerships for circular economy “Close cooperation with leading companies who attach particular importance to sustainability is a pre- requisite for a successful market launch,” van de Kerkhof comments. “These pioneering companies offer the possibility of jointly developing concepts that contribute to a more sustainable fashion industry and promote the circular economy in this sector as well.”
For a better planet “TENCEL® itself is an environmentally responsible fiber of botanic origin. With Refibra™, we add to the future of manufacturing and start to reassess waste as resource. The target is to close the loop. We will not stop our innovation before we are there,” van de Kerkhof said. “Lenzing is working for a better planet.”
*This story first appeared on Carved in Blue