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Meet Lia Kassif: Winner Redress Design Award 2017

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GreenStitched sits down with the finalists of Redress Design Award 2017 (earlier EcoChic Design Award). Redress Design Award is a sustainable fashion design competition organised by Redress, inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste.
The interviews with these young designers will be posted every Thursday on GreenStitched.
Today we meet Lia, winner of the Redress Design Award 2017!

MeetTheFinalists-Lia Kassif
What brought you into the world of fashion? That ‘aha’ moment which opened doors to sustainable fashion?
Lia: My awareness of the negative impact that the fashion industry has on the environment, humanity and natural resources was raised after attending an inspiring lecture by Orsola de Castro. The lecture with Orsola de Castro as part of a sustainable fashion course in Shankar last year, was a turning point in my view of the world. She was so convincing about other and better ways to work in the fashion world to make this place better and to stop harming our world, and it influenced a change in both my personal and professional life.

What was your inspiration for the Redress Design Award collection?
Lia: For army uniforms, it was because of the fact that every Israeli must serve in the army and wear the uniform for at least 2 years of their lives. I was drawn to wedding dresses, as it is the biggest industry in the fashion scene in Israel, and every girl’s dream. The contrast between those two materials, the roughness versus the softness and gentleness are important to Israeli culture.
My inspiration for the Redress Design Award collection was the famous phrase from the bible Isaiah 2:4 “They will beat their swords into plowshares and their spears into pruning hooks.” It means that mankind, in the apocalypse, will transform their weapons into working tools. In other words, the nations will no longer fight against each other and there will be peace in the world. This is why I chose to transform military uniforms into casual garments for my collection, emphasizing the transformation by using lace and delicate materials as a total contradiction to the army uniform.

EcoChicDesignAward2017_2ndAndSpecialPrizeWinner_Israel_Lia Kassif_Full Collection
3 things you learnt from of the challenge?
Lia: I learnt a lot from the whole experience! I think that now I understand sustainable fashion much better. The movie “The True Cost” really was brought to life when Redress took us to the TAL factory and I saw all the workers and the production process.

The Redress x Miele Consumer Care Challenge taught me that even Houte Couture dresses could be found in clothing bins, like the Christian Dior dress that we reconstructed – this has made the experience of looking in bins more exciting.
From all the experiences I learned how to work and design with group of people from all around the world that sharing the same passion to make the fashion industry better.

How do you think sustainable fashion can move from a niche to the mainstream?
Lia: The change of sustainable fashion from niche to mainstream is split into two drivers – consumers and manufacturers.

Consumers have to change their habits, by buying less and buying more effectively and avoiding fashion trends. They need to be more aware about their clothes are sourced and made. They need to bring the sustainability issue to the front and combine it with their daily routine.
Manufacturers have to use green technology to produce, they must take action against pollution, and produce less clothes, to launch less collections every year and to increase the awareness of sustainable fashion among their consumers.

What is the biggest misconception about sustainable fashion?
Lia: I believe the biggest misconception of consumers about sustainable fashion is that recycled clothes and sustainable fashion is dirty, worn out and old. They don’t understand that the garments and the materials go through cleaning process before they are reaching the stores.

I believe that sometimes ecologic fashion and recycled materials can look even better than the original garment.

What is your advice for the next breed of fashion designers?
Lia: My advice for the next generation of fashion designers is to increase the awareness to this field to their customers, that they should aim produce less but better – by acting to sustainable principles.

Where do you go from here? What is next in store for you?
Lia: Since the Redress Design Award and after my graduation from Shankar, I have started working on my new sustainable brand ready to wear collection which builds on my collection shown in Hong Kong at the competition finale. Along with this I have just finished working on a new collection for The R Collective, which up-cycles military uniforms from around the world and will be launched soon.

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You can follow Lia’s work on her Facebook and Instagram
The Redress Design Award 2018 semi-finalists have just been announced and Redress are asking you to be a judge and vote for your favourite of these 30 emerging sustainable designers from across the world who will be awarded the ‘People’s Choice’. Vote now at redressdesignaward.com
Find a screening of the Frontline Fashion documentary in India here.

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Meet Kate Morris: Winner Redress Design Award 2017

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GreenStitched sits down with the finalists of Redress Design Award 2017 (earlier EcoChic Design Award). Redress Design Award is a sustainable fashion design competition organised by Redress, inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste.

The interviews with these young designers will be posted every Thursday on GreenStitched.

Today we meet Kate, winner of the Redress Design Award 2017!

EcoChic Design Award 2017 1st Prize Winner_Kate Morris

What brought you into the world of fashion? That ‘aha’ moment which opened doors to sustainable fashion?
Kate:
The time I was getting into fashion design coincided with the Rana Plaza disaster which, like for so many people, really opened up my mind to how critical the problems had gotten in the fashion industry. Part of me wanted to run screaming, but a bigger part of me wanted to design fashion to contribute to change.

What was your inspiration for the Redress Design Award collection?
Kate:
A lot of my inspiration for my Redress Design Award collection came from my fine art background and through visiting art galleries. I looked at pop art visuals of food and was interested in how people’s attitudes to food have changed in relation to attitudes to fashion.
Cutting out wasted time and energy as well as materials inspired me to create minimal seam silhouettes combined with zero-waste, up-cycling and reconstruction techniques to create a diverse range of knitwear. The concept behind the collection is technology and hand craft working in harmony, I wanted to celebrate the possibilities within digital knitwear production as well as maintaining a tactile connection with the wearer and encouraging people to get making, mending and reusing through the hand-crafted elements.

EcoChicDesignAward2017_1stPrizeWinner_UK_KateMorris_Full Collection

3 things you learnt from of the challenge?
Kate:
This competition really has been the biggest adventure I have ever been on!
Creating my collection transformed my view of what up-cycling can achieve as well as what’s possible in a small time frame!
I learnt how easy it is to source luxury materials the industry considers waste, companies were really keen to get involved and I was doing them a favour by taking the materials off their hands.
The week of the grand finale hugely broadened my mind-set and horizons alongside meeting so many fantastic people. Winning first prize has bought me confidence, exposure and the valuable opportunity to work and learn with influential platform.

How do you think sustainable fashion can move from a niche to the mainstream?
Kate:
I predict that sustainable fashion design will become the normal practice and any brand who is not following this will not last very long. Consumers will keep demanding to know more about their clothing and tighter regulations will be put in place for more ethical manufacturing.

What is the biggest misconception about sustainable fashion?
Kate:
I think the biggest misconception about sustainable fashion is that aesthetics have to be compromised in order to create low impact products. A lot of designers believe it has too many limitations, but it is working within these boundaries that leads the most exciting and rewarding designs for me.

What is your advice for the next breed of fashion designers?
Kate:
I believe to be a successful fashion designer today you have to be aware of how your design decisions will affect the rest of the supply chain, the planet and creatures within it. I also think that having good time management, organisation, communication and calculation skills are just as important as being creative!
My advice is to try and not feel overwhelmed by all the different factors within sustainable design, start by picking one aspect that you feel most passionate about, for example minimalising waste in fashion, and other elements will lead on from there. Try to see the limitations as opportunities to create unexpected designs that will have a story that consumers can connect to.

Where do you go from here? What is next in store for you?
Kate:
I just launched a sustainable knitwear ‘Pop’ collection with The R Collective. It is now available to buy at http://www.thercollective.com and select pieces will be available exclusively at Lane Crawford, Asia’s leading iconic luxury department store, from March 2018. Working with The R Collective opened up my eyes to the sheer scale of surplus yarn stock that accumulates through current manufacturing systems. We were working with perfect condition, extremely luxury yarns that were considered waste as the result of brands changing their minds after sampling a dye-lot, cancelling orders or miss-calculating, or the aversion to replicating the same colour across two seasons.
I am also hoping to slowly launch my own brand CROP by this year. To enable this, I am currently looking into working with start-up company ‘Kniterate’ who are producing affordable compact digital knitting machines aimed at enabling small labels to create custom made/small runs and bring local manufacturing back to their neighbourhoods. When exploring conventional manufacturing routes, so far, I have been stunted by high minimums and the struggles of maintaining a transparent supply chain/ connection with my product’s story.

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You can follow Kate’s work on her website and Instagram

The 30 Redress Design Award 2018 semi-finalists will be announced on 17 April at www.redressdesignaward.com when Redress will also open up public judging for the People’s Choice Award.

Find a screening of the Frontline Fashion documentary in India here.

Meet Sung Yi Hsuan: Finalist Redress Design Award 2017

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GreenStitched sits down with the finalists of Redress Design Award 2017 (earlier EcoChic Design Award). Redress Design Award is a sustainable fashion design competition organised by Redress, inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste.

The interviews with these young designers will be posted every Thursday on GreenStitched.

Today we meet Sung, finalist of the Redress Design Award 2017.

MeetTheFinalists-Sung Yi Hsuan i

What brought you into the world of fashion? That ‘aha’ moment which opened doors to sustainable fashion?
Sung:
It comes from my upbringing and family culture that making the best use of everything is a matter of course and was simply about frugality. Through giving second lives to goods (and this is not limited to clothes), I discover the joy of being content. In other words, sustainable fashion and design is a living attitude for me.

What was your inspiration for the Redress Design Award collection?
Sung:
I was inspired to juxtapose discarded mass-produced, fast fashion items with the age-old technique of weaving to symbolise a spirit of awakening in a time of anxiety.  I applied the design techniques of up-cycling and reconstruction to damaged industry textiles and secondhand clothing waste.

EcoChicDesignAward2017_Finalist_China_SungYiHsuan_Full Collection

3 things you learnt from of the challenge?
Sung:
1) It is good to be encouraged to discover the potential of waste; I learned to take every resource seriously.
2) Through my participation in the Redress Design Award I’ve found out more about how many resources it is possible to save by slightly altering our design process. This was highlighted on a large scale through a visit we took to the TAL manufacturing facility in China.
3) I also learned that communication is a vital element to change. By knowing more specifically about what our consumers need, we can avoid much waste.

How do you think sustainable fashion can move from a niche to the mainstream?
Sung:
In my point of view, raising the public’s awareness of environmental issues can be the best starting point. Consumers should be better educated with how and why they should change their fashion attitude into a more sustainable way of consumption, and I believe it’s our duty as designers to do this.

What is the biggest misconception about sustainable fashion?
Sung:
It might be thought as something uses only natural materials, thus a little boring.

What is your advice for the next breed of fashion designers?
Sung:
Design should always be motivated by making the world better and making our lives easier.

Where do you go from here? What is next in store for you?
Sung:
I am planning to further my studies.

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You can follow Sung’s work on Instagram

The 30 Redress Design Award 2018 semi-finalists will be announced on 17 April at www.redressdesignaward.com when Redress will also open up public judging for the People’s Choice Award.

Find a screening of the Frontline Fashion documentary in India here.

Meet Sarah Devina Susanto: Finalist Redress Design Award 2017

Posted on Updated on

GreenStitched sits down with the finalists of Redress Design Award 2017 (earlier EcoChic Design Award). Redress Design Award is a sustainable fashion design competition organised by Redress, inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste.

The interviews with these young designers will be posted every Thursday on GreenStitched.

Today we meet Sarah, finalist of the Redress Design Award 2017.

MeetTheFinalists-Sarah Devina Susanto

What brought you into the world of fashion? That ‘aha’ moment which opened doors to sustainable fashion?
Sarah:
Previously, I never thought that someday I might go down the path of being a sustainable designer, but the Redress Design Award was a light bulb moment for me, offering me the opportunity to explore and demonstrate my researches and techniques under a sustainable lens.
Environmental issues are something that I have learnt in class, but by joining this competition, it enabled me to challenge myself as a fashion designer to develop my own practice of work to be as environmentally aware as possible and reflect it through my collection.
To me, sustainable fashion means living in balance. Maintaining sustainability is creating a system that can be supported indefinitely in terms of human impact on the environment and social responsibility. I am aware of the amount of waste created in the production process and I see the potential for this waste to be transformed into new garments or details throughout my collection.

What was your inspiration for the Redress Design Award collection?
Sarah:
The name of my collection “Dirghayu” comes from the Sanskrit words “Dirgha” (which means “long”) and “Ayu” (which means “life”). My collection was inspired by the historical story behind Indonesia’s Independence Day tradition. The infamous competition of the Independence Day celebration is a jute sack race which marks the time under Japan occupation when Indonesian workers were forced to wear jute sacks as clothing. Jute sacks are the focal of this collection, coexisting with Japanese inspired silhouettes and elements, such as kimono shapes, obi belt and pleats. The ropes and braids details throughout the collection resemble the tug of war tradition also occurring during the Independence Day celebrations. The aim of this collection was to deliver a heart-touching tale and evoke the emotion of the Indonesian peoples suffering and struggle before the country’s independence.
I applied the up-cycling technique of jute sack fabric, hand painting them and created new clothes by combining them with secondhand bed sheets that i sourced from hotels in Jakarta. I also created tassels and braid detailing throughout the collection using cut-and-sew waste scrap fabrics.

EcoChicDesignAward2017_Finalist_Indonesia_SarahDevinaSusanto_Full Collection

3 things you learnt from of the challenge?
Sarah:
During the process, I learned to be more considerate  when designing and practicing the sustainable techniques. The amount of production scared me the most as I only had two months to make the collection! It required more, even double time in outsourcing materials, designing, creating details, and production compared to the production of normal collection. Throughout the busy competition, I definitely learned to deal with my stress levels!
Another challenge was thinking whether people would accept my designs because they didn’t follow trends, in term of materials.

How do you think sustainable fashion can move from a niche to the mainstream?
Sarah:
It all comes down to the way how consumer perceives sustainable fashion. We, as the designers have to prove that there can be a balance between sustainability and aesthetics; then people will start to change their thinking about fashion. We also can slowly change consumers’ misconceptions around sustainability in general by spreading more positive information about the opportunities.

What is the biggest misconception about sustainable fashion?
Sarah:
Sustainable fashion is not just some homemade craft making use of recycled waste – I think this may be the biggest misconception. Sustainable fashion doesn’t have to be like secondhand, old clothes with lot of patches and poor finishing. Sustainable fashion is about looking at the processes along the entire fashion supply chain, and improving them.
Meanwhile, the consumers have no idea what actually goes on in the supply chain, which makes it difficult for them to make enlightened decisions about sustainability. The whole attitude towards consumption needs to change, and consumers need to realize that they need to understand the resources required to produce a garment/item, appreciating craftsmanship and stop demanding fast fashion.

What is your advice for the next breed of fashion designers?
Sarah:
As today’s fashion industry is so fast paced and consumers are constantly looking for new things made from new materials, it is important to remember that we, as designers, are able to create new clothes using waste that are equal to new through originality and creative ways. It’s not about wanting new things all the time. We should stop for a moment and consider why sustainable fashion is important for us today and how to reflect it in our work.

Where do you go from here? What is next in store for you?
Sarah:
I’m planning to continue my studies for my bachelor’s degree next year. I also want to focus in developing my own brand, so stay tuned!

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You can follow Sarah’s work on Instagram

The 30 Redress Design Award 2018 semi-finalists will be announced on 17 April at www.redressdesignaward.com when Redress will also open up public judging for the People’s Choice Award.

Find a screening of the Frontline Fashion documentary in India here.

Meet Ayako Yoshida: Finalist Redress Design Award 2017

Posted on Updated on

GreenStitched sits down with the finalists of Redress Design Award 2017 (earlier EcoChic Design Award). Redress Design Award is a sustainable fashion design competition organised by Redress, inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste.

The interviews with these young designers will be posted every Thursday on GreenStitched.

Today we meet Ayako, finalist of the Redress Design Award 2017.

MeetTheFinalists-Ayako Yoshida

What brought you into the world of fashion? That ‘aha’ moment which opened doors to sustainable fashion?
Ayako:
I started to become interested in sustainable fashion when I visited Shima Seiki which is Japanese knitting hardware and software maker in Japan.
WHOLEGARMENT® developed by Shima Seiki produces knitwear three dimensionally
in one entire piece without seams and cut loss. Also, simple knitwear can be made in less
than 1 hour by the machine, so the technology can reduce material, time, and costs
for a garment. I was very surprised when I saw the production process in the company.
Before visiting Shima Seiki I didn’t realize that making clothing could be so wasteful,
but after I realized that with good concept or good technology, we can create garments that are zero waste.

What was your inspiration for the Redress Design Award collection?
Ayako: My inspiration came from Tsukumogami, the obsolete tools which according to Japanese folklore acquire a spirit after many years, even if they are broken. Tsukumogami can apply to how I see sustainable fashion. I applied the design techniques of reconstruction and up-cycling to transform abandoned materials such as discarded tatami mats and old kimonos into beautiful pieces giving them a new lease of life.

EcoChicDesignAward2017_Finalist_Japan_AyakoYoshida_Full Collection

3 things you learnt from of the challenge?
Ayako:
3 main things:
1. Close communication is important.
2. I increased my knowledge about “ethical” and “sustainable” fashion.
3. I also learned more about considerations for sustainability through the process of producing garments.
When I visited to TAL Apparel in China as part of Redress Design Award challenge, I learned that considering every trivial step (e.g. an arrangement of patterns, division of labour, and  packaging) in the manufacturing process can lead to make a significant difference in cost. In japan, it is very difficult for a fashion designer start own brand and continue it for ten years. Creating a sustainable mechanism for producing is important to keep spreading sustainable fashion to consumers.

How do you think sustainable fashion can move from a niche to the mainstream?
Ayako:
I think it is possible!  Joining the Redress Design Award, and through my many experiences there, this opinion has strengthened!
Changing consumers’ attitude is needed.  It is important to communicate to them information on strengths and other good points of sustainable fashion, as well as weaknesses of fast fashion.  For example, garments dyed with natural dyes and by hand all looks unique, no garments are exactly alike.  There is a possibility that we can create originality which fast fashion doesn’t have. By showing and appealing the added values, I believe we will be able to get customers hooked more.

What is the biggest misconception about sustainable fashion?
Ayako:
The biggest misconception is the thought that sustainable fashion is boring.
The concept of sustainable fashion has expanded to luxury, sophisticated, and modern fashion fields. Consumers can choose garments freely in sustainable fashion depending on their taste or needs.  Sustainable fashion is not only environmentally-friendly but also can be combined designability and comfort.
I think nothing is more wonderful fashion than sustainable fashion. If you buy clothing of your favorite design, and it is made in consideration of environment and ethical besides, your choice is the best!

What is your advice for the next breed of fashion designers?
Ayako:
Be aware that to producing sustainable clothing is not only about upcycling or reducing waste, but also whether your design is what consumers like and want – and will use to its fullest.
Also, your process of producing garments needs to be sustainable as a business.
I think these things are the most important to bring your designs into the world.
Don’t be afraid to broaden your world. In fact, when I participated Redress Design Award 2017, it was the first time that I had spent time with people from other countries and cultures, abroad. Everything was stimulating, and it was a big motivation and influence on how I create my designs, even now.

Where do you go from here? What is next in store for you?
Ayako:
I will start to work at a company as a knit designer in April and will acquire new sustainable technology knowledge here. Simultaneously I will improve my skill of pattern making and draping that I have studied in my school.
Although many small textile companies which have amazing techniques in Nishiwaki, Bishu, Tango, and all-around Japan exist, the number of those is decreasing year by year, because of gaining momentum of fast fashion. Eventually, I want to be a designer who have both fabric and knit skills and spread my country’s traditional techniques working together with fashion companies.

 

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You can follow Ayako’s work on Instagram and Arts Thread.

Catch the debut broadcast of Frontline Fashion 2 on Lifetime Asia at 8 pm (Hong Kong/Singapore time), 23 March 2018. Watch the trailer here.

Find a screening of the Frontline Fashion documentary in India here.

Meet Lina Mayorga: Finalist Redress Design Award 2017

Posted on Updated on

GreenStitched sits down with the finalists of Redress Design Award 2017 (earlier EcoChic Design Award). Redress Design Award is a sustainable fashion design competition organised by Redress, inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste.

The interviews with these young designers will be posted every Thursday on GreenStitched.

Today we meet Lina, finalist of the Redress Design Award 2017.

MeetTheFinalists-Lina Mayorga

What brought you into the world of fashion? That ‘aha’ moment which opened doors to sustainable fashion?
Lina:
Sustainable design is my medium to promote love and compassion for our planet while honing my passion in fashion design. When I became vegan, I started reading about the detrimental effects of the fashion industry and decided that I wanted to be ethical in every aspect of my life, including my design philosophy and practice.
Fashion and sustainability should not be mutually exclusive, but mutually beneficial to create a better world for future generations.

What was your inspiration for the Redress Design Award collection?
Lina:
I was inspired by a United Nations youth conference on the 2030 Sustainable Development Goals that I attended.
To my surprise, no one talked about the fashion industry, so I wanted to promote the goals through my colour – blocking graphic collection. I believe that our planet should aim to reach these goals no matter how far-fetched they seem to be to us. If our society is aware of the problems, subconsciously or consciously we can start creating a positive change. For this collection, I applied the design techniques of up-cycling and reconstruction using textile waste sourced from a textile recycling company and leftover fabrics from old projects.

EcoChicDesignAward2017_Finalist_USA_LinaMayorga_Full Collection

3 things you learnt from of the challenge?
Lina:
I learned that there are always new ways to improve your designs and make them more sustainable. Also, that the road to sustainability is a never-ending path of acquisition of valuable new knowledge, and that I should trust my hard work and my good intentions.
I also learned that as a designer I should educate my customers on how to care the garments to make them last longer since the biggest pollution production comes from the time we wear our clothes.

How do you think sustainable fashion can move from a niche to the mainstream?
Lina:
We need to break the stereotypes of sustainable fashion and show to people that the resources available in the world are coming to an end because of the mass production. We need to be aggressive in spreading the word about these issues in order to finally move sustainable fashion from being niche to mainstream. There are enough ethical ways to source and use materials for the production of sustainable clothing, these can look as beautiful and well-done as regular clothing.

What is the biggest misconception about sustainable fashion?
Lina:
I’m always explaining to people that sustainable clothing doesn’t mean recycled junk made into clothing. There’s a misconception that sustainable clothing is bohemian, hippy-like and not versatile. This is incorrect because sustainable clothing can be made with different design styles and can look amazing.

What is your advice for the next breed of fashion designers?
Lina:
If you believe that your designs and philosophy are right, ethical and key for the future of the fashion industry, you shouldn’t listen to people who want you to remain working in the wrong mindset. Be honest to yourself and the planet and eventually you will find the perfect path for you and your designs.

Where do you go from here? What is next in store for you?
Lina:
I’m planning to apply for the Redress Design Award 2018 as well as look for options that would help me to start my own sustainable brand. I am still designing sustainable vegan clothing and spreading the word about sustainability through my website, youtube channels and instagram.

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You can follow Lina’s work on Facebook, Instagram and her website.

Catch the debut broadcast of Frontline Fashion 2 on Lifetime Asia at 8 pm (Hong Kong/Singapore time), 23 March 2018. Watch the trailer here.

Find a screening of the Frontline Fashion documentary in India here.

 

Meet Joëlle van de Pavert: Finalist Redress Design Award 2017

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GreenStitched sits down with the finalists of Redress Design Award 2017 (earlier EcoChic Design Award). Redress Design Award is a sustainable fashion design competition organised by Redress, inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste.

The interviews with these young designers will be posted every Thursday on GreenStitched.

Today we meet Joëlle, finalist of the Redress Design Award 2017.

MeetTheFinalists-Joëlle van de Pavert

What brought you into the world of fashion? That ‘aha’ moment which opened doors to sustainable fashion?
Joëlle:
I used to be an over-consumer – at times I still am – driven by the satisfaction of a purchase. During my studies in fashion design I have learned how to appreciate a good garment through tailoring and design and hope to inspire behavioural change through my own exploration with textile waste, encouraging a shift away from one of the most challenging human issues of our time that is over-consumption.

I think it is important for the new generation of fashion designers to communicate a message about being aware of what happens in fashion nowadays, and to confront “over-consumers” about their behaviour.

What was your inspiration for the Redress Design Award collection?
Joëlle: 
The concept of my collection was about confronting myself as an ex-over consumer who has learned to value timelessness. For this collection, I was inspired by the multiple ways the same materials can be manipulated and transformed, creating the sense of a never-ending story. I’ve used design techniques such as zero-waste, up-cycling and reconstruction.

EcoChicDesignAward2017_Finalist_Netherlands_JoellevandePavert_Full Collection

3 things you learnt from of the challenge?
Joëlle:
A few things! I discovered the world of sustainable fashion. Before the Redress Design Award, I wasn’t familiar with sustainability, so this was the most interesting aspect for me when developing my collection. It was also an experience that made me confront myself as a designer in general and discovering where I want to be as a designer. Finally, it was fantastic learning other approaches and perspectives on sustainability from the all other finalists.

How do you think sustainable fashion can move from a niche to the mainstream?
Joëlle:
When people become more aware and better informed about sustainability, they will also become more open for changing their behaviour – just take myself as an example. We all have to do it together for it to become mainstream.

What is the biggest misconception about sustainable fashion?
Joëlle:
The biggest misconception about sustainability is that it’s for a certain group of “green” people. That it’s kind of boring and “old”. That’s so not true because there is can do so much more you can achieve with various sustainable fashion design techniques. You can also get very creative because of various limitations.

What is your advice for the next breed of fashion designers?
Joëlle:
Just show the world what you can do with what you think is sustainable. Even if you don’t know that much about the topic, you’re already taking a big step. Just go for it!

Where do you go from here? What is next in store for you?
Joëlle:
This March I am going to start my career, working as an assistant designer at a Dutch sustainable womenswear brand called Vanilia, based near Amsterdam.

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You can find Joëlle’s work on Instagram.

Watch Frontline Fashion, a  documentary following these talented Asian and European emerging fashion designers determined to change the future of fashion. As they descend into Hong Kong for the design battle of their lives, all eyes are on the first prize; to design an up-cycled collection for China’s leading luxury brand, Shanghai Tang. This documentary is available on iTunes here.
Find a screening of this documentary in India here.

The next cycle of the Redress Design Award is open for application till 13 March 2018. Interested designers can find more details here.