Conservation charity WWF and the fashion industry aim to make desirable clothes that have zero impact on the environment
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Can fashion go hand-in-hand with being environmentally conscious and affordable to the masses? With heavy price tags, swiftly changing trends and lack of recycling options, the clothing industry ranks low on the eco-friendly scale. Moreover, fashion is associated with being accessible only to the elite. These are notions that budding fashion designer Devyani Kharbanda hopes to change for the better.
Raunaq by Devyani is the young designer’s brainchild—a line of ensembles made from kataran, the waste fabric left behind after making a garment.
Devyani, a final year student of fashion designing at Pearl Academy of Fashion, Delhi, began working on the initiative as part of her college curriculum. Her aim was two-fold. One was to bring down the cost of special occasion wear, and the other was to take an eco-friendly approach to design.
“Wedding dresses these days are exorbitantly priced,” she says. “Having elaborate surface work adds up to the cost of the garment along with the kind of fabrics used. Hence I chose kataran to make my garment look more interesting, unique and beautiful. My main aim was to make best use of the waste material available without spending a lot on the beautification of the garment.”
She began by sourcing the waste fabric. No place abounds in leftover fabrics more than tailoring shops and that’s where Devyani began sourcing. “I went to nearby tailors in and around my colony,” she says. “That was a task, as tailors don’t entertain students easily. Though at some places it was easy, but at times convincing the tailors to take out time and give me all the kataran they had was difficult.”
As she collected the scrap fabrics, she also simultaneously worked on the design element. Her strength as a designer lies in surface ornamentation and her designs showcase the possibilities of using waste fabrics to create eye-catching ornamentation and detailing on the garment.
Devyani conceptualised Raunaq as a collection of five brightly-hued ensembles, celebrating the union of two souls.
She started the design process with a hypothetical celebrity for whom she could make garments to wear at wedding functions. Devyani chose director Kiran Rao as a subject. “Keeping in mind what kind of garments she generally wears, the garments don’t have a lot of bling. According to me it would suit her kind of styling,” she says.
She adds, “The concept of using kataran for beautification is not very common, so a celebrity client would’ve been perfect to probably start a trend of such beautification techniques and spread amongst people as we all generally look up to celebrities and their clothing.”
The vibrant ensembles that make up the Raunak collection also showcases a variety of surface techniques. Devyani used couching, fabric flowers and yoyo flowers in the garments, and also made a lot of tassels using waste fabric.
Devyani admits that while the project seemed easy to start with, she faced many challenges during the process, which have helped her grow as a designer. “The biggest challenge was to bring my thought into reality as most of my garments were hand-done. Procuring the fabric, deciding colour combinations, doing the surface work and giving a finished designer look to the garments, while meeting timelines was another challenge. I even made matching accessories with the garments.” She credits her family and mentor Ambika Magotra for supporting her through the process.”
Devyani’s first designs were showcased, along with other student projects, at the latest edition of Amazon India Fashion Week.
The affordability of the designs made Devyani’s ensembles stand out in the crowd of designer ensembles. She says, “I made sure that I do something to beautify the surface of my garments without spending a lot. Making it eye catching but not having to spend too much on purchasing it was appreciated by everyone.”
The young designer is elated with the response the show has generated. “Post the show, reviews and media have been very encouraging which has boosted my confidence. I received a lot of positive feedback from everyone for my designs and unique idea,” she says.
Once she completes her degree, she hopes to work in an export house and learn about its operations. “I will hopefully one day build my own export house, where I plan to make garments using waste materials, inculcate eco friendly practices and explore further innovative ideas to incorporate in my design process.”
Till then, Devyani is eager to craft garments from kataran on request from interested clients. Invested in combining great design with sustainable practices, she says, “I would love to work on reusing waste fabric and offering something beautiful yet eco friendly. This way,, even though little, I am surely able to do my bit.”
To contact Devyani, click here.
*This story first appeared on The Better India
Patagonia is expanding its Worn Wear program to raise awareness about how to repair and donate previously owned garments.
Patagonia announced that it will launch a standalone Worn Wear site that will provide detailed information about its program (which backs a “Repair is Radical” mantra) and incentivize consumers to donate old garments with discounts on new purchases. The company, which has long been hailed for its commitment to sustainable practices, started Worn Wear in 2013 in an effort to increase longevity of its products by offering repair services at select stores. It also has a repair center in Reno, Nevada that conducts an average 30,000 repairs a year, and a traveling truck that tours around the country conducting free fixes of broken zippers, rips and lost buttons.
The site is slated to launch in mid to late April, in partnership with Yerdle — a “recommerce” organization — which will allow Patagonia to sell pre-used goods online.
This year, Patagonia went on its first college tour, visiting 21 universities to offer repair services and giving speeches at select schools about the process. Among them was the Fashion Institute of Technology, which the truck visited last week.
“Students are very aware of these issues, so they’re bringing in their awareness as they become future designers,” said Suzanne Sullivan McGillicuddy, assistant dean of students and co-chair of the FIT sustainability council. “We have a minor in ethics and sustainability, and last year, in its second year, it quadrupled in number of students joining the major.”
Natalie Grillon, founder of Project Just, an informational platform focused on sustainable fashion and beauty, said Patagonia continues to be an example among brands of launching successful sustainability efforts.
“If anybody’s going to do it, Patagonia will be successful at it because they have such a loyal brand following of people,” she said. “It aligns with their long-term strategy of trying to make ethical and sustainable options, from source to end of life.”
*This story first appeared on Glossy
When we think about silk, we only really think of its use in the textile industry, but the natural protein fibre can also be a valuable contribution to science and engineering. The hairline threads are often overshadowed by synthetic man-made fibres despite the the outstanding properties silk has. Insect spun silk is stronger than steel, lightweight and flexible.
Researchers in Germany have taken inspiration from the lacewing – an insect which lays its eggs on stalks made of silk with a high tensile strength. Now the University of Bayreuth has constructed a special gene sequence which enables bacteria to produce the silk protein. They are working on ways to produce the protein in large quantities by using biotechnology. Their aim is to use the material in the future as a high-grade rigid fiber, for example, in lightweight plastics in transportation technology. It can also be used in medical technology as a biocompatible silk coating on implants.
Lacewings are insects which are already being used by farmers to combat aphids. To protect their offspring, lacewings lay their eggs on very fine but extremely resilient silk stalks. It then creates a thread which hardens in the air within a few seconds securing the egg under the leaf. In order to produce these impressive fibers, the green lacewing excretes a protein secretion onto the leaf. The threads are finer than human hair, but they are strong enough to support the weight of the egg even when the leaf is turned over.
The Fraunhofer IAP which is heading the project researches and develops polymer applications. It supports companies and partners in the customised development and optimisation of: innovative and sustainable materials, processing aids and processes. In addition to characterising polymers, the institute also produces and processes polymers in an environmental-friendly and cost-effective way on a laboratory and pilot plant scale.
A team led by Professor Thomas Scheibel from the Chair of Biomaterials at the University of Bayreuth conducted the preliminary molecular-biological work. They constructed a special gene sequence which enables bacteria to produce the silk protein. Martin Schmidt is now optimising the manufacturing process at the Fraunhofer IAP so that the silk protein can be produced inexpensively on an industrial scale. After this step it will be possible to develop the material.
“Unlike most other types of silk, the green lacewing’s egg stalk has a special structure with fascinating mechanical properties… We would like to transfer these special properties to fibres made from this silk. However, until now it has not been possible to produce this type of silk protein in sufficient quantities and purities,” explains Martin Schmidt, biotechnologist at the Fraunhofer IAP in Potsdam-Golm.
“This special property makes it interesting for medical technology and as a reinforcement fiber in lightweight engineering, for example in cars, airplanes or ships. We are pleased to be working in partnership with the Fraunhofer IAP, which is able to lend its expertise to this project in every area – from the development of the silk material to the finished fibre,“ explains Dr. Lin Römer, scientific director of AMSilk. The project is being funded by the Agency for Renewable Resources (FNR), a project management organisation of the Federal Ministry of Food and Agriculture.
For 25 years the Fraunhofer IAP has specialised in the development and characterisation of fibers and fiber-reinforced composites for lightweight engineering and in the development of biobased polymers. At the institute’s own spinning plant, technical fibers can be manufactured on an industrial scale either from a solution or a melt. “Combining biotechnology and polymer research under one roof creates ideal conditions to produce fibers made from green lacewing silk. This is an enormous advantage for the development of innovative fields of application,“ says Schmidt.
*This story first appeared on Bio-Based World News
The apparel and footwear industry is forecast to generate double-digit growth to 2020 according to business analysts McKinsey & Co. One of the challenges is reconciling this growth with sustainability initiatives. As this report states it, “Sustainability and rapid business growth are not compatible; to pretend otherwise would be disingenuous.” The solution proposed is an alternative business model that is based on a closed-loop system.
A circular economy
The Ellen MacArthur Foundation describes the circular economy as being “restorative and regenerative by design, and which aims to keep products, components and materials at their highest utility and value at all times, distinguishing between technical and biological cycles.” In striving to achieve greater environmental responsibility, the notion of a circular economy is the latest iteration in creating a blueprint for industry.
In his book, Closing the Loop, Brett Matthews asks whether this laudable aim of infinite recycling is in fact realistic. The report is divided into seven sections and concludes with actionable recommendations and further reading resources. The first section gives an overview of the issue, definitions, and the global and local challenges. The second section considers how these principles are applied largely using interviews with innovative thinkers, manufacturers and brands. The approach provides a clear introduction for readers new to the field, as well as more in-depth information and actionable strategies for those already implementing a sustainable plan.
In the U.S. there are an estimated 25 billion pounds of textile waste generated annually of which just 15 percent is donated or recycled, much of it shipped to African countries. In Uganda, 81 percent of all clothing sold is second hand, according to Dr Andrew Brooks, whose book Clothing Poverty investigates the connection between garment retailers and sub-Saharan poverty.
Recycling alone is clearly not enough. Extended Producer Responsibility (EPR) is one of the initiatives that’s attracting much interest as a way of promoting recycling and end-of-life management. The European Union (EU) has already successfully implemented such schemes for the automotive and packaging industries. Voluntary measures are also not enough, but they do serve an important function with trial initiatives on a small scale, before larger investment is made. Ultimately, legislation is needed at an industry or global level.
Mechanical textile separation has been used with some success for quite a while, but the increase in blends and hybrid textiles, laminates and finishes make this process increasingly difficult. Chemical recycling is now receiving more attention and some funding – in Europe.
Scale is a key issue in the sustained supply of quantity and quality of material ideally achieved locally to prevent increasing the carbon footprint. Solvay’s Move4earth is a European Union funded project that seeks to recycle airbags using a technology that allows them to separate the technical textile from its coating without any significant loss to the material properties.
The VTT Technical Research Centre of Finland have been developing a cellulose dissolution process for recycling cotton that reduces the water footprint by 70 percent and the carbon footprint by up to 50 percent.
In North America, Evrnu use a combination of chemical and mechanical processes to recycle post-consumer cotton garments. The process is designed to prevent off-gassing, reusing solvents and manage the environmental impact in a closed vat system. Importantly for the industry, it works within existing apparel business models.
“Going circular” successfully will require a varied but cohesive approach, and should include these considerations:
- Whole system solution: The issue has to involve stakeholders at every stage, as textile innovation alone is not enough.
- Collaboration: This needs to go beyond textile manufacturers and brands to include retailers.
- Mechanical versus chemical recycling: Partnerships are crucial to achieve scalability and commercial success.
- Complexity: More research is needed to determine the level of benefit measured against cost of development and implementation.
According to Deloitte’s 2016 Global Manufacturing Competitive Index (GMCI) report the U.S. is set to overtake China as the most competitive manufacturing nation within five years. This brings tremendous opportunity and responsibility for North America to take the lead in developing the principles of a circular economy for the apparel and textile industry. This has to be part of the innovation agenda if it is to be made to work environmentally and economically.
*This story first appeared on Advanced Textiles Source
Reebok has announced it wants to produce plant-based footwear made from organic cotton and corn.
The US-based company, which is a subsidiary of adidas, has launched the Cotton + Corn initiative as part of its effort to make footwear from “things that grow” instead of materials that aren’t biodegradable.
“Unfortunately, the fact is most shoes just end up in landfills, which is something we are trying to change,” said Reebok president Matt O’Toole.
“As a brand, we will be focusing on sustainability with the Cotton + Corn programme as well as other initiatives we have in the works.”
The sportswear brand has teamed up with DuPont Tate & Lyle Bio Products, which produces a biodegradable rubber known as Susterra propanediol that is derived from industrial-grown corn.
The soles of the shoes will be made using this rubber while the rest will be composed of organic cotton.
“This is really just the first step for us,” said Bill McInnis, of Reebok Future. “With Cotton + Corn we’re focused on all three phases of the product lifecycle.
“First, with product development we’re using materials that grow and can be replenished, rather than the petroleum-based materials commonly used today.
“Second, when the product hits the market we know our consumers don’t want to sacrifice on how sneakers look and perform.
“Finally, we care about what happens to the shoes when people are done with them. So we’ve focused on plant-based materials such as corn and cotton at the beginning, and compostability in the end.”
The company wants to bring its plant-based trainers to market later this year.
*This story first appeared on BT